Direct Marketing Rules of Thumb: 1000 Practical and Profitable Ideas to Help You Improve Response, Save Money and Increase Efficiency in Your Direct Program

0 avg rating
( 0 ratings by GoodReads )
 
9780071132978: Direct Marketing Rules of Thumb: 1000 Practical and Profitable Ideas to Help You Improve Response, Save Money and Increase Efficiency in Your Direct Program

Here is a complete library of direct marketing (DM) wisdom in a concise and convenient format. The culmination of 40 years of DM experience, it presents more than 1,000 time-tested ideas that encompass every aspect of the field - including list selection, mailing piece development, card decks, package strategies, and many more. These practical and imaginative rules of thumb, compiled by an acknowledged dean of direct marketing, will help every marketer improve efficiency, judge performance, boost response rates, and save money!

"synopsis" may belong to another edition of this title.

Buy New View Book

Shipping: 4.10
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Bodian, Nat G.
Published by McGraw-Hill Education (ISE Editions) (1995)
ISBN 10: 007113297X ISBN 13: 9780071132978
New Hardcover Quantity Available: 1
Seller
dsmbooks
(liverpool, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education (ISE Editions), 1995. Hardcover. Book Condition: New. New. book. Bookseller Inventory # F5S3-1-Z-007113297X-6

More Information About This Seller | Ask Bookseller a Question

Buy New
55.04
Convert Currency

Add to Basket

Shipping: 4.10
From United Kingdom to U.S.A.
Destination, Rates & Speeds