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Strategic Marketing Management Cases w/Excel Spreadsheets (Irwin/McGraw-Hill Series in Marketing) - Softcover
Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.
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- PublisherMcGraw-Hill Higher Education
- Publication date2001
- ISBN 10 0071124918
- ISBN 13 9780071124911
- BindingPaperback
- Number of pages696
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