Cases in E-Commerce - Softcover

Rayport, Jeffrey F.; Jaworski, Bernard J.

Softcover

ISBN 10: 0071124128 ISBN 13: 9780071124126

Publisher: McGraw-Hill Higher Education, 2001

Synopsis

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About this title

From the Publisher:

30 cutting edge e-Commerce cases from experts in the field. Many written by Jeffrey Rayport for Marketspace course that he originated at Harvard.Case Dashboard - features the following types of material for each case:
- Overview of the case
- Prep questions and answers
- Discussion questions
- Board plans
- Potholes
- Related Cases
- Related Completely Prepared Lectures
- News and Headlines
- Recommended Readings, Links, etc.

- Original journalistic articles and commentary on the New Economy
- Daily newsletter: The "Daily Dose" keeps you up-to-date on New Economy happenings online or via a free daily email list-serve
- Video interviews with leaders (Gurus) of the New Economy
- Information on online Dot.

Synopsis:

This work includes 37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the e-commerce textbook written by the authors.

About this edition

• Publisher: McGraw-Hill Higher Education
• Publication date: 2001
• ISBN 10: 0071124128
• ISBN 13: 9780071124126
• Binding: Paperback
• Number of pages: 800