Business Jeffrey Rayport Cases in E-Commerce

ISBN 13: 9780071124126

Cases in E-Commerce

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9780071124126: Cases in E-Commerce

This work includes 37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the e-commerce textbook written by the authors.

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About the Author:

Jeffrey F. Rayport is Chairman and Founder of Marketspace LLC, a subsidiary of Monitor Group.

Bernard J. Jaworski is Vice-Chairman of Marketspace LLC and heads its Monitor Executive Development business unit.

"About this title" may belong to another edition of this title.

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Jeffrey Rayport
Published by McGraw-Hill Publishing Company (2001)
ISBN 10: 0071124128 ISBN 13: 9780071124126
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2.

Jeffrey Rayport
Published by McGraw-Hill Publishing Company (2001)
ISBN 10: 0071124128 ISBN 13: 9780071124126
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Publishing Company, 2001. Hardcover. Book Condition: New. book. Bookseller Inventory # 0071124128

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