"Contemporary Advertising, 10/e" is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
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Book Description McGraw Hill Higher Education, 2005. Book Condition: Very Good. 10th. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP96580370
Book Description McGraw Hill Higher Education. Paperback. Book Condition: Good. This book has a light amount of wear to the pages, cover and binding. Bookseller Inventory # G0071117865I3N00
Book Description McGraw Hill Higher Education. Paperback. Book Condition: Fair. Bookseller Inventory # G0071117865I5N00
Book Description McGraw-Hill Higher Education, 2005. Paperback. Book Condition: Good. Sent within 24 hours. Expedited UK delivery available. Bookseller Inventory # BBI1855070
Book Description McGraw Hill Higher Education. PAPERBACK. Book Condition: Fair. 0071117865. Bookseller Inventory # MON0000051328