Arens, William F. Contemporary Advertising

ISBN 13: 9780071117869

Contemporary Advertising

9780071117869: Contemporary Advertising

Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace


Arens, William F.
Published by McGraw Hill Higher Education (2005)
ISBN 10: 0071117865 ISBN 13: 9780071117869
New Paperback Quantity Available: 1
Irish Booksellers
(Rumford, ME, U.S.A.)

Book Description McGraw Hill Higher Education, 2005. Paperback. Book Condition: New. book. Bookseller Inventory # 0071117865

More Information About This Seller | Ask Bookseller a Question

Buy New
£ 81.11
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds