"Marketing Strategy 5/e" is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross and inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
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Book Description McGraw-Hill Education (ISE Editions), 2005. Paperback. Book Condition: New. book. Bookseller Inventory # 0071116745
Book Description McGraw-Hill Education (ISE Editions), 2005. Paperback. Book Condition: New. book. Bookseller Inventory # 71116745
Book Description McGraw-Hill Education (ISE Editions). PAPERBACK. Book Condition: New. 0071116745 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU003577