Marketing Strategy

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9780071116749: Marketing Strategy

"Marketing Strategy 5/e" is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross and inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.

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Orville C. Walker; John W. Mullins; Jr. Harper W. Boyd
Published by McGraw-Hill Education (ISE Editions) (2005)
ISBN 10: 0071116745 ISBN 13: 9780071116749
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Book Description McGraw-Hill Education (ISE Editions), 2005. Paperback. Book Condition: New. book. Bookseller Inventory # 0071116745

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Orville C. Walker; John W. Mullins; Jr. Harper W. Boyd
Published by McGraw-Hill Education (ISE Editions) (2005)
ISBN 10: 0071116745 ISBN 13: 9780071116749
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Walker, Orville C.; Mullins, John; Harper W, Jr. Boyd
Published by McGraw-Hill Education (ISE Editions)
ISBN 10: 0071116745 ISBN 13: 9780071116749
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