Marketing w/PowerWeb: With Powerweb

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9780071116091: Marketing w/PowerWeb: With Powerweb

"Marketing, 8e" by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. This edition is available in both print version and interactive /online version via PowerText, an integrated learning experience that combines the traditional content of a textbook with the media-rich environment of the Internet and both versions are supported by a dramatically expanded and improved multimedia teaching package.

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Product Description:

Presented in a conversational student-oriented style, this title is supported by comprehensive, and useful supplement package. The text and package is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants an integrated multimedia program.

"About this title" may belong to another edition of this title.

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Roger A. Kerin , Steven W. Hartley , Eric N Berkowitz , William Rudelius
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Roger A. Kerin; Steven W. Hartley; Eric N Berkowitz; William Rudelius
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