Corporate Strategy - Softcover

Collis, David J.; Montgomery, Cynthia A

Softcover

ISBN 10: 0071111077 ISBN 13: 9780071111072

Publisher: McGraw-Hill Higher Education, 2005

Synopsis

Corporate Strategy by Collis and Montgomery employs a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multi-business firms. As such, it perfectly complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms. This new edition has been completely updated, including a new chapter on corporate transformation.

About this edition

• Publisher: McGraw-Hill Higher Education
• Publication date: 2005
• ISBN 10: 0071111077
• ISBN 13: 9780071111072
• Binding: Paperback
• Edition number: 2
• Number of pages: 256