International Marketing (The Mcgraw-Hill/Irwin Series in Marketing)

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9780071111027: International Marketing (The Mcgraw-Hill/Irwin Series in Marketing)

This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology¿s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.

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Graham John L. Cateora Philip R.
Published by The McGraw-Hill Company
ISBN 10: 0071111026 ISBN 13: 9780071111027
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Book Description The McGraw-Hill Company. Book Condition: New. pp. 697. Bookseller Inventory # 5775511

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Philip R. Cateora, John L. Graham
Published by Mcgraw-Hill (Tx) (2004)
ISBN 10: 0071111026 ISBN 13: 9780071111027
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