This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology¿s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.
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Book Description The McGraw-Hill Company. Book Condition: New. pp. 697. Bookseller Inventory # 5775511
Book Description Mcgraw-Hill (Tx), 2004. Hardcover. Book Condition: New. 12. Bookseller Inventory # DADAX0071111026