"Marketing: Principles and Perspectives, 5e" is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. The perspectives approach is present in the fifth edition; however, the over-riding theme concentrates on building customer equity.
"synopsis" may belong to another edition of this title.
Bill Bearden (Ph.D., University of South Carolina) is the NationsBank Professor of Business Administration at the University of South Carolina. Bill has won numerous teaching awards and is on the Editorial Review Boards of numerous journals. His research interests include marketing research and consumer behavior.
Tom Ingram (Ph.D., Georgia State) is Department Chair and Professor of Marketing at Colorado State University. Tom’s previous affiliations include the University of Memphis and the University of Kentucky. Tom has won numerous teaching and research awards, and has been published extensively in professional journals. His research interests include selling and sales management.
Buddy LaForge (DBA, University of Tennessee) is the Brown-Forman Professor of Marketing at the University of Louisville. He is the founding editor of the Marketing Education Review. His work has also been extensively published in journals, and he serves on many boards and advisory councils. His research interests include marketing education and sales management.
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill Higher Education 01/12/2005, 2005. Book Condition: NEW. - Brand new item sourced directly from publisher. Packed securely in tight packaging to ensure no damage. Shipped from warehouse on same/next day basis. Bookseller Inventory # 1111-9780071108119
Book Description McGraw-Hill Education, 2006. Paperback. Book Condition: New. book. Bookseller Inventory # 0071108114
Book Description Softcover. Book Condition: New. Paperback. Book Condition: INTERNATIONAL EDITION, brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA. Bookseller Inventory # 9780071108119
Book Description McGraw-Hill Education, 2006. Paperback. Book Condition: New. book. Bookseller Inventory # 71108114
Book Description McGraw Hill Higher Education. Soft cover. Book Condition: New. New, CD, Code, 5th Edition, International Edition . Bookseller Inventory # 0071108114
Book Description The McGraw-Hill Company. Book Condition: New. Bookseller Inventory # 7631232
Book Description McGraw-Hill Education, 2006. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-132-41-8506008