"Essentials of Contemporary Advertising, 2/e" by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
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Book Description Mcgrawhill, 2007. N.A. Book Condition: New. International Edition. International Edition. Bookseller Inventory # 416410
Book Description Book Condition: New. Verify ISBN for International Edition, Year of Publication 0071106278. Bookseller Inventory # 181822
Book Description The McGraw-Hill Company. Book Condition: New. Bookseller Inventory # 7631181
Book Description Book Condition: New. New. International edition. Different ISBN and Cover image but contents are same as US edition. Perfect condition. Customer satisfaction our priority. Bookseller Inventory # ABE-BOOK-13186
Book Description McGraw Hill Higher Education, 2006. Paperback. Book Condition: New. book. Bookseller Inventory # M0071106278