Essentials of Contemporary Advertising

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9780071106276: Essentials of Contemporary Advertising

Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s “real life.” This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

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Arens, William F.; Schaefer, David
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ISBN 10: 0071106278 ISBN 13: 9780071106276
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Arens, William F.; Schaefer, David
ISBN 10: 0071106278 ISBN 13: 9780071106276
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Arens, William F.; Schaefer, David
ISBN 10: 0071106278 ISBN 13: 9780071106276
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Arens, William F.; Schaefer, David
Published by McGraw-Hill (2006)
ISBN 10: 0071106278 ISBN 13: 9780071106276
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Book Description McGraw-Hill, 2006. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![6278MG EssentialsContempoAdvert]. Bookseller Inventory # 007110627800353

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Arens, William F.; Schaefer, David
Published by McGraw-Hill (2006)
ISBN 10: 0071106278 ISBN 13: 9780071106276
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CollegebookDirect Australia
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Book Description McGraw-Hill, 2006. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![6278MG EssentialsContempoAdvert]. Bookseller Inventory # 007110627800353

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Arens, William F.; Schaefer, David
Published by The McGraw-Hill Company
ISBN 10: 0071106278 ISBN 13: 9780071106276
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