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This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.
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- PublisherMcGraw-Hill Education
- Publication date2007
- ISBN 10 0071101837
- ISBN 13 9780071101837
- BindingPaperback
- Edition number6
- Number of pages395
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Public Relations Writing: The Essentials of Style and Format
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McGraw-Hill
(2007)
ISBN 10: 0071101837
ISBN 13: 9780071101837
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Book Description Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-U-011-01781
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Public Relations Writing: The Essentials of Style and Format
Published by
McGraw-Hill
(2007)
ISBN 10: 0071101837
ISBN 13: 9780071101837
Used
Paperback
Quantity: 1
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Book Description Paperback. Condition: Like New. Like New. book. Seller Inventory # D7F9-0-M-0071101837-6
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