Essentials of Marketing Management

3 avg rating
( 12 ratings by GoodReads )
 
9780071082020: Essentials of Marketing Management

This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston’s Essentials of Marketing Management has taken great effort to represent marketing management the way it is actually practiced in successful organisations today. In our view, leading and managing the aspects of marketing to improve individual, unit, and organisational performance— marketing management— is a core business activity. Its relevance is not limited to just marketing departments or marketing majors. And business students of all backgrounds should appreciate the impact of effective marketing management on their own professional careers as well on as the overall success of their organisations. Bottom line, the ability to do great marketing management is relevant to everyone in a firm.

"synopsis" may belong to another edition of this title.

About the Author:

Greg W. Marshall, Rollins College
Mark W. Johnston, Rollins College

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Greg Marshall
ISBN 10: 0071082026 ISBN 13: 9780071082020
New Quantity Available: 6
International Edition
Seller
store5559
(Park Ridge, IL, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Brand New, 1 edition, , color Printing, Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # 3091N

More Information About This Seller | Ask Bookseller a Question

Buy New
34.76
Convert Currency

Add to Basket

Shipping: 8.05
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Greg W. Marshall, Mark W. Johnston
Published by McGraw-Hil (2011)
ISBN 10: 0071082026 ISBN 13: 9780071082020
New Soft cover Quantity Available: 2
International Edition
Seller
AMG Book Store
(Pandan Indah, Malaysia)
Rating
[?]

Book Description McGraw-Hil, 2011. Soft cover. Book Condition: New. This is INTERNATIONAL EDITION! BRAND NEW Premium Quality International Student Edition (ISE). Softcover, Color-Printed Textbook Wrapped in Good Condition. Ship via UPS/DHL. All books mainly ship from Asia countries. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries. For fast processing, please choose to ship with Expedite! Thank you for visiting my store!. Bookseller Inventory # 004691

More Information About This Seller | Ask Bookseller a Question

Buy New
34.83
Convert Currency

Add to Basket

Shipping: 8.04
From Malaysia to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Greg W. Marshall, Mark W. Johnston
Published by McGraw-Hill Education
ISBN 10: 0071082026 ISBN 13: 9780071082020
New Soft cover Quantity Available: 2
International Edition
Seller
Supernew USA
(Bangkok, ., Thailand)
Rating
[?]

Book Description McGraw-Hill Education. Soft cover. Book Condition: New. New, 1st Edition, International Edition .Delivery time is 3-5 business days via either UPS, FedEx, DHL. Premium quality books. Bookseller Inventory # 0071082026

More Information About This Seller | Ask Bookseller a Question

Buy New
47.26
Convert Currency

Add to Basket

Shipping: 8.05
From Thailand to U.S.A.
Destination, Rates & Speeds

4.

Greg W. Marshall; Mark W. Johnston
Published by McGraw-Hill Education - Europe (2010)
ISBN 10: 0071082026 ISBN 13: 9780071082020
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education - Europe, 2010. Paperback. Book Condition: New. Bookseller Inventory # DADAX0071082026

More Information About This Seller | Ask Bookseller a Question

Buy New
70.56
Convert Currency

Add to Basket

Shipping: 3.21
Within U.S.A.
Destination, Rates & Speeds