Advertising Media Planning

 
9780071071017: Advertising Media Planning

The industry standard for 30 years updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives. Advertising Media Planning, seventh edition, retains all the critical information you need to know about traditional media including TV, radio, and print--while exploring the latest media forms, illustrated with major advertiser case histories. You'll find comprehensive coverage of the latest media planning and digital technologies,

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Roger Baron,Jack Z. Sissors
ISBN 10: 0071071016 ISBN 13: 9780071071017
New Soft cover Quantity Available: > 20
International Edition
Seller:
Wagon Of Deals
(Edmonton, AB, Canada)
Rating
[?]

Book Description 2010. Soft cover. Book Condition: New. International Edition. Book Condition: BRAND NEW. International/Eastern Economy Edition, Paperback/Softcover with SAME TITLE, AUTHOR AND EDITION as listed. ISBN and Cover design differs. **100% IDENTICAL CONTENTS as U.S Edition**. Standard Delivery within 7-14 business days ACROSS THE GLOBE. We can ship to PO Box, APO address in US. International Edition Textbooks may bear a label (Not for sale in the U.S. or Canada) or (For sale in Asia only) or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from MULTIPLE WAREHOUSES ACROSS THE GLOBE including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Bookseller Inventory # ABECA2105

More Information About This Seller | Ask Bookseller a Question

Buy New
12.59
Convert Currency

Add to Basket

Shipping: 3.49
From Canada to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Baron / Sissors
ISBN 10: 0071071016 ISBN 13: 9780071071017
New Paperback Quantity Available: 5
International Edition
Seller:
US_Superfast_Bookstore
(New Castle, DE, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: NEW. This is an International Edition Brand New. Same Title Author and Edition as listed. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Bookseller Inventory # I_9780071071017

More Information About This Seller | Ask Bookseller a Question

Buy New
15.26
Convert Currency

Add to Basket

Shipping: 2.27
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Baron / Sissors
ISBN 10: 0071071016 ISBN 13: 9780071071017
New Paperback Quantity Available: 4
International Edition
Seller:
Bookstore99
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: NEW. This is an International Edition. Brand New Paperback- Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Delivery within 3-7 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Choose expedited shipping for Express delivery. Tracking number provided for every order. Bookseller Inventory # RI_9780071071017

More Information About This Seller | Ask Bookseller a Question

Buy New
15.53
Convert Currency

Add to Basket

Shipping: 2.27
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

4.

Sissors, Baron /
Published by TBS
ISBN 10: 0071071016 ISBN 13: 9780071071017
New Softcover Quantity Available: 10
International Edition
Seller:
Sunshine Book Store
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description TBS. Book Condition: New. 0071071016 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # HI_9780071071017

More Information About This Seller | Ask Bookseller a Question

Buy New
17.82
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

5.

Roger Baron & Jack Sissors
ISBN 10: 0071071016 ISBN 13: 9780071071017
New Softcover Quantity Available: > 20
International Edition
Seller:
LowPriceBookDeals
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Softcover. Book Condition: New. 7th edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS with tracking number. Choose expedited shipping for superfast delivery 2-4 business days by DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Bookseller Inventory # LPBDIN41460567

More Information About This Seller | Ask Bookseller a Question

Buy New
15.31
Convert Currency

Add to Basket

Shipping: 2.99
Within U.S.A.
Destination, Rates & Speeds

6.

Roger Baron, Jack Z. Sissors
ISBN 10: 0071071016 ISBN 13: 9780071071017
New Quantity Available: 5
Seller:
BooksForStudent
(West Bloomfield, MI, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # 9780071071017NHS

More Information About This Seller | Ask Bookseller a Question

Buy New
18.39
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Jack Sissors,Roger Baron
Published by Tata McGraw-Hill Education Pvt. Ltd. (2010)
ISBN 10: 0071071016 ISBN 13: 9780071071017
New Softcover Quantity Available: > 20
Seller:
BookVistas
(New Delhi, DELHI, India)
Rating
[?]

Book Description Tata McGraw-Hill Education Pvt. Ltd., 2010. Softcover. Book Condition: New. 5th or later edition. The industry standard for 30 years?updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives. Advertising Media Planning, seventh edition, retains all the critical information you need to know about traditional media?including TV, radio, and print--while exploring the latest media forms, illustrated with major advertiser case histories. You?ll find comprehensive coverage of the latest media planning and digital technologies, including: ? Organic and sponsored Google search ? Digital out-of-home video ? Internet banners ? Computerized media channel planning ? Cell phone mobile-media ? DVR?s impact on TV commercial viewing ? New online and traditional media measurement technologies ? Interactive television ? Cross-media planning ? Data fusion ? International competitive spending analysis This is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to speed on the latest developments in digitization, this updated classic is the best and most complete companion available for navigating the new frontier of media planning. Table of contents Chapter 1. Introduction to Media Planning: The Art of Matching Media to the Advertiser`s Marketing Needs Chapter 2. Sample Media Plan Presentation Chapter 3. The Relationship Among Media, Advertising, and Consumers Chapter 4. Basic Measurements and Calculations Chapter 5. Advanced Measurements and Calculations Chapter 6. Marketing Strategy and Media Planning Chapter 7. Strategy Planning I: Who, Where, and When Chapter 8. Strategy Planning II: Weighting, Reach, Frequency, and Scheduling Chapter 9. Selecting Media Classes: Intermedia Comparisons Chapter 10. Principles of Planning Media Strategy Chapter 11. Evaluating and Selecting Media Vehicles Chapter 12. Media Costs and Buying Problems Chapter 13. Setting and Allocating the Budget Chapter 14. Testing, Experimenting, and Media Planning Printed Pages: 494. Bookseller Inventory # 17165

More Information About This Seller | Ask Bookseller a Question

Buy New
16.11
Convert Currency

Add to Basket

Shipping: 3.56
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

8.

Sissors, Baron /
Published by TBS
ISBN 10: 0071071016 ISBN 13: 9780071071017
New PAPERBACK Quantity Available: 10
International Edition
Seller:
Book Arsenal
(Delhi, DELHI, India)
Rating
[?]

Book Description TBS. PAPERBACK. Book Condition: New. 0071071016 We ship from India. PAPERBACK INTERNATIONAL EDITION Brand New Copy. The ISBN-13 or Cover might be different but content is extactly same. We deliver in 5 - 9 days and actively resolve customer issues. Bookseller Inventory # 0071071016-ABA

More Information About This Seller | Ask Bookseller a Question

Buy New
20.21
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

9.

Jack Sissors,Roger Baron
Published by Tata McGraw-Hill Education Pvt. Ltd. (2010)
ISBN 10: 0071071016 ISBN 13: 9780071071017
New Softcover Quantity Available: > 20
Seller:
A - Z Books
(New Delhi, DELHI, India)
Rating
[?]

Book Description Tata McGraw-Hill Education Pvt. Ltd., 2010. Softcover. Book Condition: New. 5th or later edition. The industry standard for 30 years?updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives. Advertising Media Planning, seventh edition, retains all the critical information you need to know about traditional media?including TV, radio, and print--while exploring the latest media forms, illustrated with major advertiser case histories. You?ll find comprehensive coverage of the latest media planning and digital technologies, including: ? Organic and sponsored Google search ? Digital out-of-home video ? Internet banners ? Computerized media channel planning ? Cell phone mobile-media ? DVR?s impact on TV commercial viewing ? New online and traditional media measurement technologies ? Interactive television ? Cross-media planning ? Data fusion ? International competitive spending analysis This is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to speed on the latest developments in digitization, this updated classic is the best and most complete companion available for navigating the new frontier of media planning. Table of contents Chapter 1. Introduction to Media Planning: The Art of Matching Media to the Advertiser`s Marketing Needs Chapter 2. Sample Media Plan Presentation Chapter 3. The Relationship Among Media, Advertising, and Consumers Chapter 4. Basic Measurements and Calculations Chapter 5. Advanced Measurements and Calculations Chapter 6. Marketing Strategy and Media Planning Chapter 7. Strategy Planning I: Who, Where, and When Chapter 8. Strategy Planning II: Weighting, Reach, Frequency, and Scheduling Chapter 9. Selecting Media Classes: Intermedia Comparisons Chapter 10. Principles of Planning Media Strategy Chapter 11. Evaluating and Selecting Media Vehicles Chapter 12. Media Costs and Buying Problems Chapter 13. Setting and Allocating the Budget Chapter 14. Testing, Experimenting, and Media Planning Printed Pages: 494. Bookseller Inventory # 17165

More Information About This Seller | Ask Bookseller a Question

Buy New
16.11
Convert Currency

Add to Basket

Shipping: 4.46
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

10.

Jack
ISBN 10: 0071071016 ISBN 13: 9780071071017
New Paper Back Quantity Available: 1
International Edition
Seller:
Rating
[?]

Book Description Paper Back. Book Condition: New. (Size: 24 x 18 cms), xiv480 Verify ISBN for International Edition; year of publication 2013 0071071016. Bookseller Inventory # 181782

More Information About This Seller | Ask Bookseller a Question

Buy New
13.09
Convert Currency

Add to Basket

Shipping: 8.04
From India to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book