The economic liberalization of Eastern Europe, the single European market and the rise of industrialization in Asia call for a fresh approach to international business. This book shows how to analyze the economic, social and political changes and to develop appropriate responses. The book analyzes trade policy in a number of countries, explores the movement of capital and examines balance of payments situations around the world. It then sees how these various factors bear upon the competitiveness of US firms. Meier stresses the need to develop a clear yet flexible global vision in a world which is rapidly altering.
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“Highly readable…Valuable lessons for companies in a wide range of industries and sizes" -- The Financial TimesFrom the Publisher:
? This landmark book is considered a classic in the field of international management.
? Principles are timeless. Sales prove that the text really stands the test of time.
? An invaluable and enduring resource for any current or aspiring global organization, this book shows how to understand and apply the unique strategic imperatives of globalization.
? Paperback edition makes it now available at a lower price point.
? 2nd Edition includes fresh and relevant examples, from leading companies such as Matsushita Electric Company (Panasonic and National), Kao, ITT, and Proctor & Gamble.
? Illustrates the obstacles and opportunities involved in actually building and running an effective transnational organization.
? Includes an application workbook that enables readers to translate the book’s ideas into real-world action plans for their companies.
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