Items related to Microeconomics and Behaviour
This new intermediate microeconomics text blends conventional topic coverage, recent developments in microeconomic theory and material that explores a broader conception of rational economic decision-making behaviour. The book covers all the analytical tools students should learn, while developing their economic intuition; at the same time the book presents core microeconomic theory in a careful and patient manner using simple examples. It is equally suitable for undergraduate microeconomic theory courses at the intermediate level, or MBA course in microeconomics. Special features of the text include applications and examples; coverage of elasticity and its applications to demand theory, as well as the average-marginal distinction in production theory; new topics, such as the economics of price discrimination, a spatial model of monopolistic competition, a careful introduction to game theory and strategic behaviour, and the policy implications of the modern theory of monopoly; and a chapter, "Beyond Self-Interest?", that relates ethics and economics.
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Book Description:
Robert Frank’s Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book’s clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a student’s capacity to "think like an economist."
About the Author:
Robert H. Frank received his M.A. in statistics from the University of California at Berkeley in 1971, and his Ph.D. in economics in 1972, also from U.C. Berkeley. He is the Goldwin Smith Professor of Economics at Cornell University, where he has taught since 1972 and where he currently holds a joint appointment in the department of economics and the Johnson Graduate School of Management. He has published on a variety of subjects, including price and wage discrimination, public utility pricing, the measurement of unemployment spell lengths, and the distributional consequences of direct foreign investment. For the past several years, his research has focused on rivalry and cooperation in economic and social behaviour.
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- PublisherMcGraw-Hill Education (ISE Editions)
- Publication date1991
- ISBN 10 0071008276
- ISBN 13 9780071008273
- BindingPaperback
- Number of pages680
- Rating
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