Marketing

ISBN 13: 9780070922976

Marketing

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9780070922976: Marketing

MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing’s 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester.

Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

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Book Description Mcgraw Hill Ryerson, 2005. Soft Cover. Book Condition: Very Good. No Jacket. 1 By Number Line. Canadian Edition. Grey background on cover with big red apple on centre. The Core is written down the middle of the apple. Case studies at the end of each chapter. In beautiful condition. Any picture found beside this listing may NOT actually be a picture of this book but a stock photo used by the listing site. 3 R's Used Books and Hannelore Headley Old & Fine Books, Inc. are committed to saving the trees one leaf at a time. Bookseller Inventory # 019209

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Kerin, Hartley, Rudelius, Edwards and Tibbo
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Book Description Mcgraw Hill Ryerson, 2005. Soft Cover. Book Condition: Very Good. No Jacket. 1 By Number Line. Canadian Edition. Grey background on cover with big red apple on centre. The Core is written down the middle of the apple. Case studies at the end of each chapter. In beautiful condition. Any picture found beside this listing may NOT actually be a picture of this book but a stock photo used by the listing site. 3 R's Used Books and Hannelore Headley Old & Fine Books, Inc. are committed to saving the trees one leaf at a time. Bookseller Inventory # 019223

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