Items related to Retail Marketing
This book adopts an analytical approach to the functions and problems or retail marketing management. It is written in two parts: part one follows the progression through the logical states of planning marketing strategy, and part two examines seven major elements in the retail marketing mix. In addition to a discussion of the creative inputs of retail marketing, the text also advocates a scientific approach to the strategies and functions of the subject. Current and emerging techniques are analysed, and a framework for the effective analysis of management problems are then developed.
"synopsis" may belong to another edition of this title.
Synopsis:
This new authoritative text adopts an analytical approach to the subject of retail marketing, and provides comprehensive coverage of all topics included in undergraduate courses. In addition, original research findings are presented including new coverage of pricing, generics, concessions and own labels.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Education / Europe, Middle East & Africa
- Publication date1990
- ISBN 10 0070841594
- ISBN 13 9780070841598
- BindingHardcover
- Number of pages376
- Rating
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Retail Marketing
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McGraw-Hill Education - Europe, United Kingdom, London
(1990)
ISBN 10: 0070841594
ISBN 13: 9780070841598
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Book Description Paperback. Condition: Very Good. This book adopts an analytical approach to the functions and problems or retail marketing management. It is written in two parts: part one follows the progression through the logical states of planning marketing strategy, and part two examines seven major elements in the retail marketing mix. In addition to a discussion of the creative inputs of retail marketing, the text also advocates a scientific approach to the strategies and functions of the subject. Current and emerging techniques are analysed, and a framework for the effective analysis of management problems are then developed. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001583878
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Retail Marketing
Published by
McGraw-Hill Publishing Co. 01/04/1990
(1990)
ISBN 10: 0070841594
ISBN 13: 9780070841598
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Book Description Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780070841598
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Retail Marketing
Published by
McGraw-Hill Publishing Co. 01/04/1990
(1990)
ISBN 10: 0070841594
ISBN 13: 9780070841598
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Book Description Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780070841598
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Retail Marketing
Published by
McGraw-Hill Education
(1990)
ISBN 10: 0070841594
ISBN 13: 9780070841598
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Book Description Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 40430859-20
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Retail Marketing
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ISBN 10: 0070841594
ISBN 13: 9780070841598
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Book Description Hardcover. Condition: Moyen. Traces d'usure sur la couverture. Petite(s) trace(s) de pliure sur la couverture. Couverture légèrement déchirée. Salissures sur la tranche. Edition 1990. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Acceptable. Signs of wear on the cover. Slightly creased cover. Slightly torn cover. Soiling on the side. Edition 1990. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-936-467
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Retail Marketing
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ISBN 10: 0070841594
ISBN 13: 9780070841598
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Book Description Hardcover. Condition: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Seller Inventory # mon0001518856
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Retail Marketing
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(1990)
ISBN 10: 0070841594
ISBN 13: 9780070841598
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780070841598. Seller Inventory # 9373007
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Retail Marketing
Published by
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(1990)
ISBN 10: 0070841594
ISBN 13: 9780070841598
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780070841598. Seller Inventory # 9373003
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Retail Marketing
Published by
McGraw-Hill
(1990)
ISBN 10: 0070841594
ISBN 13: 9780070841598
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780070841598. Seller Inventory # 9373005
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Retail Marketing
Published by
McGraw-Hill
(1990)
ISBN 10: 0070841594
ISBN 13: 9780070841598
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780070841598. Seller Inventory # 9373002
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