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This book adopts an analytical approach to the functions and problems or retail marketing management. It is written in two parts: part one follows the progression through the logical states of planning marketing strategy, and part two examines seven major elements in the retail marketing mix. In addition to a discussion of the creative inputs of retail marketing, the text also advocates a scientific approach to the strategies and functions of the subject. Current and emerging techniques are analysed, and a framework for the effective analysis of management problems are then developed.
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This new authoritative text adopts an analytical approach to the subject of retail marketing, and provides comprehensive coverage of all topics included in undergraduate courses. In addition, original research findings are presented including new coverage of pricing, generics, concessions and own labels.
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Book Description Condition: New. New. Looks like an interesting title!. Seller Inventory # E-0070841594
Book Description Condition: New. New. Looks like an interesting title!. Seller Inventory # M-0070841594