Peter J. McGoldrick Retail Marketing

ISBN 13: 9780070841598

Retail Marketing

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9780070841598: Retail Marketing

This new authoritative text adopts an analytical approach to the subject of retail marketing, and provides comprehensive coverage of all topics included in undergraduate courses. In addition, original research findings are presented including new coverage of pricing, generics, concessions and own labels.

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Peter J. McGoldrick
Published by Mcgraw-Hill (1990)
ISBN 10: 0070841594 ISBN 13: 9780070841598
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Peter J. McGoldrick
Published by Mcgraw-Hill (1990)
ISBN 10: 0070841594 ISBN 13: 9780070841598
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