Peter J. McGoldrick Retail Marketing

ISBN 13: 9780070841598

Retail Marketing

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9780070841598: Retail Marketing
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This new authoritative text adopts an analytical approach to the subject of retail marketing, and provides comprehensive coverage of all topics included in undergraduate courses. In addition, original research findings are presented including new coverage of pricing, generics, concessions and own labels.

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Other Popular Editions of the Same Title

9780077092504: Retail Marketing (UK Higher Education Business Marketing)

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ISBN 10:  0077092503 ISBN 13:  9780077092504
Publisher: McGraw-Hill Education / Eur..., 2002

9780077123291: Retail Marketing


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Peter J. McGoldrick
Published by McGraw-Hill (1990)
ISBN 10: 0070841594 ISBN 13: 9780070841598
New Hardcover Quantity Available: 1
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(Portland, ME, U.S.A.)

Book Description McGraw-Hill, 1990. Condition: New. book. Seller Inventory # M0070841594

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