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This new authoritative text adopts an analytical approach to the subject of retail marketing, and provides comprehensive coverage of all topics included in undergraduate courses. In addition, original research findings are presented including new coverage of pricing, generics, concessions and own labels.
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Book Description McGraw-Hill, 1990. Condition: New. book. Seller Inventory # M0070841594
Book Description Condition: New. New. Seller Inventory # STR-0070841594