In this text the author takes a look into the psyche of the older person as a consumer and presents a new way of looking at marketing to people over 50. The book is concerned with the marketing techniques and opportunities that grow out of this new approach to reaching the "ageless market".
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Book Description Mcgraw-Hill, 1990. Hardcover. Book Condition: New. Bookseller Inventory # P110070714061
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800707140691.0
Book Description Mcgraw-Hill, 1990. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0070714061
Book Description Hardcover. Book Condition: BRAND NEW. NEW Book in Mint Condition -- Great DEAL !! Fast Shipping -- Friendly Customer Service -- Buy with Confidence!. Bookseller Inventory # RP0070714061BN