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Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.
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- PublisherMcGraw Hill Higher Education
- Publication date2008
- ISBN 10 0070700990
- ISBN 13 9780070700994
- BindingPaperback
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Services Marketing - Sie
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Services Marketing - Sie
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Services Marketing (International Edition)
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Services Marketing (International Edition)
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Book Description Condition: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 0070700990-2-4
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Services Marketing (International Edition)
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Services Marketing (International Edition)
Published by
Mcgraw-Hill
(2008)
ISBN 10: 0070700990
ISBN 13: 9780070700994
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Softcover
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Book Description Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. Seller Inventory # 0070700990-2-3
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