The timeless business book that still brings perspective and guidance to today's bottom-line executives
When first published in 1963, IBM CEO Thomas Watson Jr.'s A Business and Its Beliefs gave readers an unprecedented look inside IBM's executive offices. Watson--son of IBM's founder-- candidly discussed how the company clung to its values during the first great technological shift, and how this refusal to compromise became IBM's strength. He also became one of the first CEOs to question business's place and responsibility in society, and openly discuss how firms could meet expanding social expectations while still turning a profit.
The groundbreaking ideas in this book still resonate with today's managers. This newly published edition reintroduces Watson's ideas to a new generation of decision-makers in search of IBM-style standards for their own organizations. A to-the-point examination of the values and beliefs that built and sustained IBM, its message is as valuable today as it was four decades back--and will once again strike a resounding chord with executives everywhere.
"synopsis" may belong to another edition of this title.
Thomas J. Watson Jr. joined IBM as a salesman in 1937, and rose to become president, CEO, and chairman of the board by the late 1950s.
He was also an influential member of the President's Advisory Committee on Labor-Management Policy.
"About this title" may belong to another edition of this title.
Book Description Mcgraw-hill Inc, 1963. Paperback. Book Condition: New. New In-Stock Ships Same Day We Ship 7 Days A Week. Bookseller Inventory # mon0000255574
Book Description Mcgraw-hill Inc, 1963. Paperback. Book Condition: New. book. Bookseller Inventory # 0070684863
Book Description Mcgraw-hill Inc, 1963. Paperback. Book Condition: New. Bookseller Inventory # P110070684863
Book Description Mcgraw-hill Inc. PAPERBACK. Book Condition: New. 0070684863 New Condition. Bookseller Inventory # NEW6.1029389