Digital Strategies For Powerful Corporate Communications

9780070683372: Digital Strategies For Powerful Corporate Communications

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Argenti
Published by McGraw Hill Education Pvt. Ltd.
ISBN 10: 0070683379 ISBN 13: 9780070683372
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Book Description McGraw Hill Education Pvt. Ltd. N.A. Book Condition: New. International Edition. Bookseller Inventory # 322822

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ISBN 10: 0070683379 ISBN 13: 9780070683372
New Paperback Quantity Available: > 20
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US_Superfast_Bookstore
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Book Description Paperback. Book Condition: New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Bookseller Inventory # IS9780070683372

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Published by n/a
ISBN 10: 0070683379 ISBN 13: 9780070683372
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Sunshine Book Store
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Book Description n/a. Book Condition: New. 0070683379 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # HI9780070683372

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4.

Courtney M. Barnes,Paul A. Argenti
Published by McGraw Hill Education (2009)
ISBN 10: 0070683379 ISBN 13: 9780070683372
New Softcover First Edition Quantity Available: > 20
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BookVistas
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Book Description McGraw Hill Education, 2009. Softcover. Book Condition: New. First edition. The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today?s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday?s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion. International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to * Manage brand identity and company reputation * Build a culture of engagement and transparency * Turn stakeholders into ?company evangelists? * Manage internal communications across time zones and language barriers * Recruit and retain the best talent * Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players. This groundbreaking book will teach you how to gain real, manageable control over your organization?s communications in today?s virtual world. Printed Pages: 304. Bookseller Inventory # 16912

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5.

Courtney M. Barnes,Paul A. Argenti
Published by McGraw Hill Education (2009)
ISBN 10: 0070683379 ISBN 13: 9780070683372
New Softcover First Edition Quantity Available: > 20
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A - Z Books
(New Delhi, DELHI, India)
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Book Description McGraw Hill Education, 2009. Softcover. Book Condition: New. First edition. The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today?s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday?s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion. International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to * Manage brand identity and company reputation * Build a culture of engagement and transparency * Turn stakeholders into ?company evangelists? * Manage internal communications across time zones and language barriers * Recruit and retain the best talent * Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players. This groundbreaking book will teach you how to gain real, manageable control over your organization?s communications in today?s virtual world. Printed Pages: 304. Bookseller Inventory # 16912

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Argenti
ISBN 10: 0070683379 ISBN 13: 9780070683372
New Quantity Available: 3
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Bookshub
(Karol Bagh, India)
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Book Description Book Condition: New. New. International edition. Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Bookseller Inventory # ABE-BOOK-108746

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