Del Hawkins CONSUMER BEHAVIOUR 11ED

ISBN 13: 9780070682160

CONSUMER BEHAVIOUR 11ED

 
9780070682160: CONSUMER BEHAVIOUR 11ED

This text is designed to provide usable managerial understanding of consumer behaviour. It is the most current, relevant, and balanced presentation of the subject matter in the context of building marketing strategy. It presents a comprehensive description of various concepts and theories useful for understanding consumer behaviour and illustrates with the help of examples, how these concepts are used in the development of such strategy.

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Hawkins, Del
Published by CENEAGE LEARNING INDIA PVT LTD India
ISBN 10: 007068216X ISBN 13: 9780070682160
New Softcover Quantity Available: 10
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Book Description CENEAGE LEARNING INDIA PVT LTD India. Book Condition: New. 007068216X This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # SI_9780070682160

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