Upside-down Marketing: Turning Your Ex-customers into Your Best Customers

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9780070680487: Upside-down Marketing: Turning Your Ex-customers into Your Best Customers

This guide to winning back former customers shows how to reach people whose buying activity has tapered off or stopped, and convert them into the company's best customers. Each chapter contains practical tips, case studies, dos and don'ts, and an action plan that readers can apply themselves.

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George R. Walther
Published by Mcgraw-Hill (1996)
ISBN 10: 0070680485 ISBN 13: 9780070680487
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Walther, George R.
Published by Mcgraw-Hill (1996)
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