Upside-Down Marketing: Turning Your Ex-Customers into Your Best Customers

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9780070680487: Upside-Down Marketing: Turning Your Ex-Customers into Your Best Customers

This guide to winning back former customers shows how to reach people whose buying activity has tapered off or stopped, and convert them into the company's best customers. Each chapter contains practical tips, case studies, dos and don'ts, and an action plan that readers can apply themselves.

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About the Author:

George R. Walther is a professional speaker and president of Speaking From Experience, Inc., based near Seattle, Washington. His previous business books, "Phone Power" and "Power Talking," have sold more than 195,000 copies in the United States, and they have been translated into several lanuages. "Power Talking" has been recently updated and re-published as "What You Say is What You Get," also available at Amazon.com. Mr. Walther holds both the highest award for platform excellence (CPAE) and the Certified Speaking Professional (CSP) designation from the National Speakers Association. Fewer than 100 other speakers worldwide have been so honored. His presentations are in demand throughout North America, Europe, and the Pacific Rim.

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Walther, George R.
Published by Mcgraw-Hill (1996)
ISBN 10: 0070680485 ISBN 13: 9780070680487
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George R. Walther
Published by Mcgraw-Hill (1996)
ISBN 10: 0070680485 ISBN 13: 9780070680487
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