[Get Content Get Customers: Turn Prospects into Buyers with Content Marketing] [by: Joe Pulizzi]

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9780070670938: [Get Content Get Customers: Turn Prospects into Buyers with Content Marketing] [by: Joe Pulizzi]

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Joe Pulizzi,Newt Barrett
Published by Tata McGraw-Hill Education Pvt. Ltd. (2009)
ISBN 10: 0070670935 ISBN 13: 9780070670938
New Softcover First Edition Quantity Available: > 20
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BookVistas
(New Delhi, DELHI, India)
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Book Description Tata McGraw-Hill Education Pvt. Ltd., 2009. Softcover. Book Condition: New. First edition. Connect to customers with compelling content! The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers? without interrupting their lives. It?s the new way of marketing, and it?s the only way to build a loyal, engaged customer base. ?Pulizzi and Barrett have taken integrated marketing communications to the next level. . . . Every marketer, large or small, can use this text to build better ongoing customer relationships.? ?Don Schultz, Professor Emeritus-in-Service, Integrated Marketing Communication, Northwestern University ?Deftly navigating the worlds of PR, advertising and marketing, Joe and Newt prove that the real secret to great marketing is not a brilliant tagline, but creating compelling and useful content.? ?Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360 Digital Influence, and author of Personality Not Included ?Get Content Get Customers provides a play-by-play for any marketer who is serious about breaking away from the pack.? ?Greg Verdino, Chief Strategy Officer, Crayon, LLC Table of contents Foreword Introduction Section One: Coping With the Content Marketing Revolution Chapter One: The Shift to Content Marketing Chapter Two: Six Reasons Businesses Are Making the Change Toward Content Marketing Section Two: How to Put Content Marketing to Work Chapter Three: How to Develop a Content Marketing Mindset?and a Process to Match?Within Your Organization Chapter Four: How to Select the Content Types that Best Match Your Strategy Chapter Five: Making Great Content Happen Chapter Six: Putting the ?Marketing? in Content Marketing Section Three: Learning from Smart Marketers?Best Practice Success Stories Chapter Seven: Best Practice Success Stories Overview Chapter Eight: Yes, Content Marketing Can Make Welding Cool! Chapter Nine: Creative Content Marketing Enables a David to Compete Successfully Against Goliaths Chapter Ten: Finally, a PR Agency that Understands Both Boomers and Blogging! Chapter Eleven: Perfectly Targeted Content for Customers and Prospects Chapter Twelve: Solopreneur Sagas?Even Micro-Businesses Make Content Marketing Pay Off Chapter Thirteen: Content Marketing Pays Off on the Bottom Line in Australia Chapter Fourteen: You Can Trust Northern Trust to Deploy a Great Content Marketing Strategy Chapter Fifteen: Leveraging Content Marketing to Strengthen Member and Community Relationships Chapter Sixteen: At Best Buy, It?s All About Strengthening Customer Relationships Chapter Seventeen: Using Content Marketing to Accelerate the Acceptance of a Concept and a Product Chapter Eighteen: Preserving the Value of Content Chapter Nineteen: ThomasNet?A Content Marketer?s Content Marketer Chapter Twenty: E-mail Software Provider Teaches Customers to Market Effectively Chapter Twenty-One: UK Law Firm Uses Content Marketing to Build Powerful New Brand Chapter Twenty-Two: Rockwell Automation Uses Content Marketing to Be Global, Local, and Cost-Effective Section Four: Putting the Lessons into Action Chapter Twenty-Three: Top 10 Content Marketing Lessons Learned from Successful Practitioners Chapter Twenty-Four: An In-Depth Case Study?Developing a Content Marketing Strategy from Start to Finish Chapter Twenty-Five: Marketing Survival Acknowledgments Index About the Authors Printed Pages: 288. Bookseller Inventory # 23334

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2.

Joe Pulizzi,Newt Barrett
Published by Tata McGraw-Hill Education Pvt. Ltd. (2009)
ISBN 10: 0070670935 ISBN 13: 9780070670938
New Softcover First Edition Quantity Available: > 20
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A - Z Books
(New Delhi, DELHI, India)
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Book Description Tata McGraw-Hill Education Pvt. Ltd., 2009. Softcover. Book Condition: New. First edition. Connect to customers with compelling content! The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers? without interrupting their lives. It?s the new way of marketing, and it?s the only way to build a loyal, engaged customer base. ?Pulizzi and Barrett have taken integrated marketing communications to the next level. . . . Every marketer, large or small, can use this text to build better ongoing customer relationships.? ?Don Schultz, Professor Emeritus-in-Service, Integrated Marketing Communication, Northwestern University ?Deftly navigating the worlds of PR, advertising and marketing, Joe and Newt prove that the real secret to great marketing is not a brilliant tagline, but creating compelling and useful content.? ?Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360 Digital Influence, and author of Personality Not Included ?Get Content Get Customers provides a play-by-play for any marketer who is serious about breaking away from the pack.? ?Greg Verdino, Chief Strategy Officer, Crayon, LLC Table of contents Foreword Introduction Section One: Coping With the Content Marketing Revolution Chapter One: The Shift to Content Marketing Chapter Two: Six Reasons Businesses Are Making the Change Toward Content Marketing Section Two: How to Put Content Marketing to Work Chapter Three: How to Develop a Content Marketing Mindset?and a Process to Match?Within Your Organization Chapter Four: How to Select the Content Types that Best Match Your Strategy Chapter Five: Making Great Content Happen Chapter Six: Putting the ?Marketing? in Content Marketing Section Three: Learning from Smart Marketers?Best Practice Success Stories Chapter Seven: Best Practice Success Stories Overview Chapter Eight: Yes, Content Marketing Can Make Welding Cool! Chapter Nine: Creative Content Marketing Enables a David to Compete Successfully Against Goliaths Chapter Ten: Finally, a PR Agency that Understands Both Boomers and Blogging! Chapter Eleven: Perfectly Targeted Content for Customers and Prospects Chapter Twelve: Solopreneur Sagas?Even Micro-Businesses Make Content Marketing Pay Off Chapter Thirteen: Content Marketing Pays Off on the Bottom Line in Australia Chapter Fourteen: You Can Trust Northern Trust to Deploy a Great Content Marketing Strategy Chapter Fifteen: Leveraging Content Marketing to Strengthen Member and Community Relationships Chapter Sixteen: At Best Buy, It?s All About Strengthening Customer Relationships Chapter Seventeen: Using Content Marketing to Accelerate the Acceptance of a Concept and a Product Chapter Eighteen: Preserving the Value of Content Chapter Nineteen: ThomasNet?A Content Marketer?s Content Marketer Chapter Twenty: E-mail Software Provider Teaches Customers to Market Effectively Chapter Twenty-One: UK Law Firm Uses Content Marketing to Build Powerful New Brand Chapter Twenty-Two: Rockwell Automation Uses Content Marketing to Be Global, Local, and Cost-Effective Section Four: Putting the Lessons into Action Chapter Twenty-Three: Top 10 Content Marketing Lessons Learned from Successful Practitioners Chapter Twenty-Four: An In-Depth Case Study?Developing a Content Marketing Strategy from Start to Finish Chapter Twenty-Five: Marketing Survival Acknowledgments Index About the Authors Printed Pages: 288. Bookseller Inventory # 23334

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Joe Pulizzi,Newt Barrett
Published by Tata Mcgraw Hill (2009)
ISBN 10: 0070670935 ISBN 13: 9780070670938
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Book Description Tata Mcgraw Hill, 2009. Paperback. Book Condition: New. New. book. Bookseller Inventory # F5S3-1-Z-0070670935-6

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