Items related to Services Marketing
Virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturers that formerly depended on their physical products now recognize that service provides one of their few sustainable competitive advantages. This book includes coverage of global services marketing and the impact of the world wide web. --This text refers to the Hardcover edition. Contents same as US/UK editions.
"synopsis" may belong to another edition of this title.
- PublisherMcGraw-Hill
- Publication date2005
- ISBN 10 0070660077
- ISBN 13 9780070660076
- BindingPaperback
- Edition number4
- Number of pages624
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