Services Marketing

 
9780070660076: Services Marketing

Virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturers that formerly depended on their physical products now recognize that service provides one of their few sustainable competitive advantages. This book includes coverage of global services marketing and the impact of the world wide web. --This text refers to the Hardcover edition. Contents same as US/UK editions.

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Mary Bitner, Valerie Zeithaml
Published by McGraw-Hill (2005)
ISBN 10: 0070660077 ISBN 13: 9780070660076
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Book Description McGraw-Hill, 2005. Paperback. Book Condition: Acceptable. Previously water damaged, slight waving to the page edges and some staining. (Hence Acceptable) Good reading copy. Ex Library Book with usual stamps and stickers. Acceptable: a readable copy. All pages and the cover are intact (dust cover may be missing). Pages can include considerable notes--in pen or highlighter--but notes cannot obscure the text. Most items will be dispatched the same or the next working day. Bookseller Inventory # mon0004988790

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Zeithalm, Valerie; Bitner, Mary Jo; Gremler, Dwayne
Published by McGraw-Hill
ISBN 10: 0070660077 ISBN 13: 9780070660076
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Book Description McGraw-Hill. Paperback. Book Condition: Good. Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. Bookseller Inventory # G0070660077I3N00

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