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The New Positioning: The Latest on the World's #1 Business Strategy (MARKETING/SALES/ADV & PROMO) - Softcover

 
9780070653283: The New Positioning: The Latest on the World's #1 Business Strategy (MARKETING/SALES/ADV & PROMO)
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In the same right-to-the-point, no-nonsense style that was a hallmark of "Positioning", this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

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About the Author:
Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.

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  • PublisherMcGraw Hill
  • Publication date1997
  • ISBN 10 0070653283
  • ISBN 13 9780070653283
  • BindingPaperback
  • Number of pages173
  • Rating

Other Popular Editions of the Same Title

9780070652910: New Positioning: The Latest on the World's Number 1 Business Strategy

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ISBN 10:  ISBN 13:  9780070652910
Publisher: McGraw-Hill Inc.,US, 1995
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  • 9780071147798: The New Positioning: The Latest on the World's # 1 Business Strategy

    McGraw..., 1995
    Softcover

  • 9787500560302: new position(Chinese Edition)

    China ..., 1991
    Softcover

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