The New Positioning: The Latest on the World's #1 Business Strategy

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9780070653283: The New Positioning: The Latest on the World's #1 Business Strategy

In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

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Jack Trout, Steve Rivkin
Published by McGraw-Hill (1997)
ISBN 10: 0070653283 ISBN 13: 9780070653283
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Jack Trout; Steve Rivkin
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Jack Trout, Steve Rivkin
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