In this eagerly awaited follow-up to his best-selling Paradigm Shift, global IT expert Don Tapscott answers the one question that burns on the mind of every forward-looking executive and manager: What does the new technology mean to me and my business? In clear, jargon-free English, using actual examples of leading-edge organizations who are successfully riding the new IT wave, Don Tapscott reveals how the new technology and business strategies are transforming not only business processes but also the way products and services are created and marketed, the structure and goals of the enterprise, the dynamics of competition, and all the rules for business success. But the remarkable journey doesn't end there. The Digital Economy also takes you to the epicenter of a new convergence of computing, telecommunications, and entertainment. From Wal-Mart's electronically linked purchasing systems to Sun Microsystem's desktop university to Chase Manhattan Bank's consumer video kiosks, and beyond, it discloses how results-hungry organizations are moving past simple reengineering to the complete IT-enabled transformation of the corporation. The Digital Economy also tackles the dark side of the information highway - the first frank, balanced, and comprehensive look at the perils of the revolution underway for every business, society, and individual. With this book Tapscott opens an international debate on the role of business in the transition to the new economy and a new society based on fairness, justice, and democracy.
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A marketing guide for businesses seriously considering a move onto the information highway.''From the Back Cover:
Praise for The Digital Economy:
"The new economy is all about competing for the future. . .the ability to transform businesses into new entities that yesterday couldn't be imagined and that the day after tomorrow may be obsolete. If thoughts like that scare you, then The Digital Economy should be on your 'must read' listThe Wall Street Journal
"Cyberguru to numerous Fortune 500 companies, Tapscott has packed his book with stories about businesses that succeeded and others that failedin getting wired. The Digital Economy will be big among information technocrats, but the book is cogent enough to deserve a larger audience"Wired Magazine
"With the publication of his earlier work on information technology, Don Tapscott established a reputation as one of the world's leading 'cyber-gurus'. His new book will provide fresh insights into a field in which he has become an expert: the ways in which the Digital Revolution can change the way we live, learn, work, and communicate."former Vice President Al Gore
"For the business leader overwhelmed by the bombardment of disjointed facts, misinformation, and hype about the digital revolution, Don Tapscott's book is a godsendand it's fast-paced and interesting reading to boot."Dick Notebaert, Chairman Ameritech
"A fascinating and sobering look at our undeniably digital future. The book is a timely and incisive assessment of the digital revolution: how we got where we are today, where intelligent networks will take us in the future, and most importantly, why it matters."Gerald H. Taylor, President MCI Communications Corporation
"Tapscott makes the new virtual economy feel real. . .it's a pragmatic guide to the digital world of the future."Esther Dyson, Chair Electronic Frontier Foundation
"If you plan to be alive during the next decade and want to understand the world you'll be living in, you should definitely read this book. It will scare you and excite you. Best of all, it will teach you how to succeed in a dramatically different environment."Lewis F. Platt, Chairman, President, and Chief Executive Officer Hewlett-Packard Company
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Book Description McGraw-Hill. PAPERBACK. Book Condition: New. 0070633428. Bookseller Inventory # HDT5477CLGVRR092314H0780B
Book Description McGraw-Hill, 1997. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0070633428
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800706334211.0
Book Description McGraw-Hill, 1997. Paperback. Book Condition: New. book. Bookseller Inventory # 0070633428
Book Description McGraw-Hill, 1997. Paperback. Book Condition: New. Bookseller Inventory # P110070633428