The Digital Economy: Promise and Peril In The Age of Networked Intelligence

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9780070633421: The Digital Economy: Promise and Peril In The Age of Networked Intelligence

This eye-opening, fact-filled book profiles the rise of the Net Generation, which is using digital technology to change the way individuals and society interact. Essential reading for parents, teachers, policy makers, marketers, business leaders, social activists, and others, Growing Up Digital makes a compelling distinction between the baby boomersÕ passive medium of television and the explosion of interactive digital media, sparked by the computer and the Internet. Tapscott shows how children, empowered by new technology, are taking the reigns from their boomer parents and making inroads into all areas of society, including our education system, the government, and economy. The result is a timely, revealing look at our digital future that kids and their parents will find both fascinating and instructive.

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Praise for The Digital Economy:

"The new economy is all about competing for the future. . .the ability to transform businesses into new entities that yesterday couldn't be imagined and that the day after tomorrow may be obsolete. If thoughts like that scare you, then The Digital Economy should be on your 'must read' list­­The Wall Street Journal

"Cyberguru to numerous Fortune 500 companies, Tapscott has packed his book with stories about businesses that succeeded--and others that failed­­in getting wired. The Digital Economy will be big among information technocrats, but the book is cogent enough to deserve a larger audience"­­Wired Magazine

"With the publication of his earlier work on information technology, Don Tapscott established a reputation as one of the world's leading 'cyber-gurus'. His new book will provide fresh insights into a field in which he has become an expert: the ways in which the Digital Revolution can change the way we live, learn, work, and communicate."­­former Vice President Al Gore

"For the business leader overwhelmed by the bombardment of disjointed facts, misinformation, and hype about the digital revolution, Don Tapscott's book is a godsend­­and it's fast-paced and interesting reading to boot."­­Dick Notebaert, Chairman Ameritech

"A fascinating and sobering look at our undeniably digital future. The book is a timely and incisive assessment of the digital revolution: how we got where we are today, where intelligent networks will take us in the future, and most importantly, why it matters."­­Gerald H. Taylor, President MCI Communications Corporation

"Tapscott makes the new virtual economy feel real. . .it's a pragmatic guide to the digital world of the future."­­Esther Dyson, Chair Electronic Frontier Foundation

"If you plan to be alive during the next decade and want to understand the world you'll be living in, you should definitely read this book. It will scare you and excite you. Best of all, it will teach you how to succeed in a dramatically different environment."­­Lewis F. Platt, Chairman, President, and Chief Executive Officer Hewlett-Packard Company

About the Author:

Don Tapscott is the best-selling author of six books including The Digital Economy and the co-author of Paradigm Shift. He is chairman of the Alliance for Converging Technologies, a research think tank funded by many of the world's leading technology, manufacturing, retail, financial, and government organizations. He is also the president of the New Paradigm Learning Corporation.

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