Arguing that knowledge is power and prolonged economic advantage accrues to those individuals and organizations who are able to leverage the capabilities of new information technologies, this study summarizes how new technology is transforming the ways individuals work, learn and do business. It presents a model of how to create wealth in the new economy along with examples from leading companies from over the world.
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A marketing guide for businesses seriously considering a move onto the information highway.''From the Back Cover:
Praise for The Digital Economy:
"The new economy is all about competing for the future. . .the ability to transform businesses into new entities that yesterday couldn't be imagined and that the day after tomorrow may be obsolete. If thoughts like that scare you, then The Digital Economy should be on your 'must read' listThe Wall Street Journal
"Cyberguru to numerous Fortune 500 companies, Tapscott has packed his book with stories about businesses that succeeded and others that failedin getting wired. The Digital Economy will be big among information technocrats, but the book is cogent enough to deserve a larger audience"Wired Magazine
"With the publication of his earlier work on information technology, Don Tapscott established a reputation as one of the world's leading 'cyber-gurus'. His new book will provide fresh insights into a field in which he has become an expert: the ways in which the Digital Revolution can change the way we live, learn, work, and communicate."former Vice President Al Gore
"For the business leader overwhelmed by the bombardment of disjointed facts, misinformation, and hype about the digital revolution, Don Tapscott's book is a godsendand it's fast-paced and interesting reading to boot."Dick Notebaert, Chairman Ameritech
"A fascinating and sobering look at our undeniably digital future. The book is a timely and incisive assessment of the digital revolution: how we got where we are today, where intelligent networks will take us in the future, and most importantly, why it matters."Gerald H. Taylor, President MCI Communications Corporation
"Tapscott makes the new virtual economy feel real. . .it's a pragmatic guide to the digital world of the future."Esther Dyson, Chair Electronic Frontier Foundation
"If you plan to be alive during the next decade and want to understand the world you'll be living in, you should definitely read this book. It will scare you and excite you. Best of all, it will teach you how to succeed in a dramatically different environment."Lewis F. Platt, Chairman, President, and Chief Executive Officer Hewlett-Packard Company
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Book Description McGraw-Hill. Hardcover. Book Condition: New. 0070622000 McGraw Hill hardcover with great dustjacket; new book with copyright date highlighted on back of title page. Bookseller Inventory # SKU1139366
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Book Description McGraw-Hill, New York, NY, U.S.A., 1995. Hardcover. Book Condition: New. Dust Jacket Condition: Fine. First Edition, First Printing. 8vo - over 7¾" - 9¾" tall. New, unread copy, in fine, mylar-protected dust jacket. Bookseller Inventory # 6358
Book Description McGraw-Hill, 1995. Hardcover. Book Condition: New. book. Bookseller Inventory # 0070622000