Business Research Methods

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9780070620193: Business Research Methods

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Cooper
ISBN 10: 0070620199 ISBN 13: 9780070620193
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Asian Book Mart
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Book Description 2006. Hardcover. Book Condition: New. 780 pages. English maybe old book The Title Business Research Methods,9Th Ed.9Th Ed. 2Nd Ed, written by Cooper, ISBN:- 9780070620193. Bookseller Inventory # Zself161

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Donald R. Cooper,Pamela S. Schindler
Published by Tata McGraw-Hill Education Pvt. Ltd. (2006)
ISBN 10: 0070620199 ISBN 13: 9780070620193
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Book Description Tata McGraw-Hill Education Pvt. Ltd., 2006. Softcover. Book Condition: New. 5th or later edition. Table of contents PART I INTRODUCTION TO BUSINESS RESEARCH Chapter 1 Research in Business Chapter 2 Thinking Like a Researcher Chapter 3 The Research Process Chapter 4 Business Research Requests and Proposals Appendix 4a: Covering Kids RFP 5 Ethics in Business Research PART II THE DESIGN OF RESEARCH Chapter 6 Research Design: An Overview Chapter 7 Secondary Data Searches Chapter 8 Qualitative Research Chapter 9 Observation Studies Chapter 10 Surveys Chapter 11 Experiments and Test Markets Appendix 11a: Complex Experimental Designs PART III THE SOURCES AND COLLECTION OF DATA Chapter 12 Measurement Chapter 13 Measurement Scales Chapter 14 Questionnaires and Instruments Chapter Appendix 14a: Crafting Effective Measurement Questions Chapter Appendix 14b: Pretesting Options and Discoveries Chapter 15 Sampling Concepts Appendix 15a: Determining Sample Size PART IV ANALYSIS AND PRESENTATION OF DATA Chapter 16 Data Preparation and Analysis Chapter Appendix 16a: Describing Data Statistically Chapter 17 Exploring, Displaying, and Examining Data Chapter 18 Hypothesis Testing Chapter 19 Measures of Association Chapter 20 Multivariate Analysis: An Overview Chapter 21 Presenting Insights and Findings: Written and Oral Reports Case Abstracts Appendices A Focus Group Discussion Guide B Nonparametric Significance Tests C Selected Statistical Tables References and Readings Glossary Photo Credits Index Printed Pages: 780. Bookseller Inventory # 18418

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3.

Donald R. Cooper,Pamela S. Schindler
Published by Tata McGraw-Hill Education Pvt. Ltd. (2006)
ISBN 10: 0070620199 ISBN 13: 9780070620193
New Softcover Quantity Available: > 20
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A - Z Books
(New Delhi, DELHI, India)
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Book Description Tata McGraw-Hill Education Pvt. Ltd., 2006. Softcover. Book Condition: New. 5th or later edition. Table of contents PART I INTRODUCTION TO BUSINESS RESEARCH Chapter 1 Research in Business Chapter 2 Thinking Like a Researcher Chapter 3 The Research Process Chapter 4 Business Research Requests and Proposals Appendix 4a: Covering Kids RFP 5 Ethics in Business Research PART II THE DESIGN OF RESEARCH Chapter 6 Research Design: An Overview Chapter 7 Secondary Data Searches Chapter 8 Qualitative Research Chapter 9 Observation Studies Chapter 10 Surveys Chapter 11 Experiments and Test Markets Appendix 11a: Complex Experimental Designs PART III THE SOURCES AND COLLECTION OF DATA Chapter 12 Measurement Chapter 13 Measurement Scales Chapter 14 Questionnaires and Instruments Chapter Appendix 14a: Crafting Effective Measurement Questions Chapter Appendix 14b: Pretesting Options and Discoveries Chapter 15 Sampling Concepts Appendix 15a: Determining Sample Size PART IV ANALYSIS AND PRESENTATION OF DATA Chapter 16 Data Preparation and Analysis Chapter Appendix 16a: Describing Data Statistically Chapter 17 Exploring, Displaying, and Examining Data Chapter 18 Hypothesis Testing Chapter 19 Measures of Association Chapter 20 Multivariate Analysis: An Overview Chapter 21 Presenting Insights and Findings: Written and Oral Reports Case Abstracts Appendices A Focus Group Discussion Guide B Nonparametric Significance Tests C Selected Statistical Tables References and Readings Glossary Photo Credits Index Printed Pages: 780. Bookseller Inventory # 18418

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