Advanced technology has produced a paradoxical situation in the graphic arts: more and more people are becoming involved in graphic arts endeavours, while fewer understand the sophisticated technology available to them. This book attempts to remedy this situation. Among the subjects covered are: artist's materials; editorial symbols; type styles and design; copyfitting, layout and pasteup; art preparation; proofing and make-up; typesetting and photo-composition; film and platemaking; printing methods; mechanical and four-colour process printing; inks; papers and papermaking; trimming, folding, collating and gathering; case, perfect and mechanical binding; and computer-assisted design.
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Book Description McGraw Hill Higher Education, 1979. Hardcover. Book Condition: New. 2nd. Bookseller Inventory # DADAX0070612889