Fundamentals provides the grounding students need to succeed in a marketplace of changing technologies and global business relationships. Every chapter has been updated and critically revised, with expanded coverage of electronic marketing, international marketing, relationship marketing, business-to-business marketing, green marketing, direct marketing, services, ethics and quality management. Importantly, Miller and Layton make students aware of the larger marketing environment with experiential exercises, discussion questions and case studies feature real people and real businesses.
"synopsis" may belong to another edition of this title.
"About this title" may belong to another edition of this title.
Shipping:
£ 3.01
Within U.S.A.
Book Description Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_337527796
Book Description Condition: Good. markings on front and back covers.Old sticker on spine. Used - Good. Seller Inventory # HL05-000046
Book Description No jacket. Condition: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Sans jaquette. Edition 1967. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. No dust jacket. Edition 1967. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-972-842
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:0070608911. Seller Inventory # 9166855
Book Description Hardcover. Condition: Very Good. Very Good. book. Seller Inventory # ERICA76300706089113