Items related to How to Start and Operate a Small Mail Order Business
Providing readers the tools and information they need to reap profits in the lucrative mail-order market, this guide has been expanded and brought up to date to take account of the latest opportunities and techniques of the 1990s. Whether the reader is a newcomer starting from scratch on a shoestring budget, or an established business person looking to cash in on the mail-order boom, Julian Simon's book provides A-Z coverage of how to plan, execute and maintain a successful mail order operation, from selecting the right products, through promoting them effectively, to creating ads and copy that sell, and more. The book reports on today's trends and developments in this fast-changing field, showing how to use computers, databases and desktop publishing to simplify and enhance operations; take advantage of the emerging opportunities in international direct marketing; benefit from insider advice from the field's biggest success stories; deal with postal increases, legal requirements, cash flow, competition, and potential pitfalls; and make smart tactical decisions about customer service, mailing lists, trial offers, selling a business, and more.
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- PublisherMcGraw-Hill Inc.,US
- Publication date1986
- ISBN 10 0070575312
- ISBN 13 9780070575318
- BindingHardcover
- Edition number4
- Number of pages547
- Rating
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How to Start and Operate a Mail-Order Business
Published by
McGraw-Hill Companies, The
(1987)
ISBN 10: 0070575312
ISBN 13: 9780070575318
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Hardcover
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Book Description Condition: Good. 4th. Used book that is in clean, average condition without any missing pages. Seller Inventory # 2199021-75
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How to Start and Operate a Mail-Order Business
Published by
McGraw-Hill Companies
(1986)
ISBN 10: 0070575312
ISBN 13: 9780070575318
Used
Hardcover
Quantity: 1
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Book Description Condition: Good. Good condition. Good dust jacket. 4th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # W05H-00581
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How to Start and Operate a Mail-Order Business
Published by
McGraw-Hill Companies
(1986)
ISBN 10: 0070575312
ISBN 13: 9780070575318
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # V12D-01567
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How to Start and Operate a Small Mail Order Business
Published by
McGraw-Hill Inc.,US
(1986)
ISBN 10: 0070575312
ISBN 13: 9780070575318
Used
Hardcover
Quantity: 1
Seller:
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Book Description Hardcover. Condition: Fine. Dust Jacket Condition: Fine. Whether the reader is a newcomer starting from scratch on a shoestring budget, or an established business person looking to cash in on the mail-order boom, Julian Simon's definitive book provides A-to-Z coverage of how to plan, execute, & maintain a successful mail-order operation. Step-by-step, Simon shows how to strike it rich in mail order from selecting the right products, to promoting them effectively, to creating ads & copy that sell, & much more. In each information-packed page, the fifth edition reports on today's trends & developments in this fast-changing field, while continuing to offer the expert guidance that has stood the test of time. Readers will learn how to: Use computers, databases, & desktop publishing to simplify & enhance operations; Take advantage of the emerging opportunities in international direct marketing; Benefit from insider advice from the field's biggest success stories thanks to special chapters by David Ogilvy, John Caples, Victor Schwab, & Paul Bringe; Deal with postal incre Solid binding. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. Seller Inventory # 123531867
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HOW TO START AND OPERATE A MAIL-ORDER BUSINESS
Published by
McGraw-Hill Book Co., New York
(1986)
ISBN 10: 0070575312
ISBN 13: 9780070575318
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Hardcover
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Book Description Cloth. Condition: Very Good -. (1987), 547pp, illus., slight soiling to pg edges, slight soiling to dj. Seller Inventory # 05-1916
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HOW TO START AND OPERATE A MAIL ORDER BUSINESS
Published by
Mcgraw Hill, New York
(1987)
ISBN 10: 0070575312
ISBN 13: 9780070575318
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Hardcover
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Book Description Hardcover. Fourth Edition. Very Good in Very Good dust jacket; DJ is worn at edges. ; B&W Illustrations; 547 pages. Seller Inventory # 49200
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How to Start and Operate a Mail-Order Business
Published by
McGraw-Hill, 1987
(1986)
ISBN 10: 0070575312
ISBN 13: 9780070575318
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Hardcover
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Book Description Hard Cover. Fine/Very Good. Fourth Edition. 8vo - over 7¾" - 9¾" tall. ISBN:0-07-057531-2. "THE Classic book on mail order-completely updated with the newest proven techniques for profitable start-up and operations. The first chapter-length treatment of the personal computer and ready-to-use programs- showing how to computerize even a new business without hassle or big expense." One 1/2" tear in d/j on top front edge, light crinkle on edge of d/j at heel of spine. 547 pages. Seller Inventory # 002591
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How to Start and Operate a Small Mail Order Business
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McGraw-Hill Inc.,US 01/12/1986
(1986)
ISBN 10: 0070575312
ISBN 13: 9780070575318
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Book Description Hardcover. Condition: Good. Ex-library sticker to the inside page. The book is clean and readable throughout, a sound copy. Seller Inventory # 086701-19
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How to start and operate a mail-order business
Published by
McGraw-Hill
(1987)
ISBN 10: 0070575312
ISBN 13: 9780070575318
Used
Hardcover
Quantity: 1
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Rating
Book Description Hardcover. Condition: Very Good. Prompt shipment, with tracking. we ship in CLEAN SECURE BOXES NEW BOXES Very good in Very good dust jacket. Fourth Edition. Seller Inventory # Bing61311
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