This work emphasizes problem-solving and offers coverage of descriptive, experimental and applied research methods: statistical principles are also featured. It examines the strengths and weaknesses of various approaches to research and the need to use different methods to answer different questions. This edition includes new material on the ethics of conducting research, writing research papers and using the Internet to do research and meta-analysis.
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-Multi-method approach- emphasizes the strengths and weaknesses of different research methods and the need to use different methods to answer research questions.
-Problem-solving approach- students learn how to solve problems and answer research questions rather than having them learn to apply rigid procedures or doing research.
-Clarity through examples- vivid examples are drawn from a variety of areas of psychology.
-Flexible organization- each chapter is largely self-contained.
-Integrated approach to statistics- introduces students to statistical concepts within the chapter covering the research method for which the statistic is used, taught "in context".
-New material on ethics of conducting research.
-Improved section on writing the research paper; incorporates latest changes to the "Publication Manual of the American Psychological Association."
-Section on how to use the internet to do research and meta-analysis.
-World Wide Web home page.
Eugene B. Zechmeister is a Professor of Psychology at Loyola University of Chicago, a large metropolitan university where he has taught both undergraduate and graduate courses since Professor Zechmeister completed his B.A. in 1966 at the University of New Mexico. He later received both his M.S. (1968) and Ph.D. (1970) from Northwestern University. A specialist in the field of human cognition, Professor Zechmeister authored, with S.E. Nyberg, Human Memory: An Introduction to Research and Theory (Brooks/Cole, 1982), and with J.E. Johnson, Critical Thinking: A functional Approach (Brooks/Cole, 1992). He is a Fellow of both the American Psychological Association (Divisions 1,2, and 3) and the American Psychological Society. In 1994, he was awarded the Loyola University Sujack Award for Teaching Excellence in the College of Arts and Sciences. Professor Zechmeister currently is the Undergraduate Program Director for the Loyola University of Chicago Psychology Department.
Jeanne S. Zechmeister is Associate Professor of Psychology at Loyola University of Chicago where she has taught undergraduate and graduate courses in research methodology since 1990. Professor Zechmeister completed her B.A. at University of Wisconsin-Madison (1983) and her M.S. (1988) and Ph.D. (1990) in Clinical Psychology at Northwestern University. Her current research interests are in the area of psychology of religion, and she is conducting research on forgiveness. Her effectiveness as a teacher is evidenced by her many years of high teacher ratings and by her being identified consistently each year by graduating seniors as one of their best teachers at Loyola. She also authored, with J.S. Shaughnessy and E.B. Zechmeister, Research Methods in Psychology (5th edition; McGraw-Hill, 2000).
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Book Description McGraw-Hill Humanities/Social Sciences/Languages, 1996. Hardcover. Book Condition: New. book. Bookseller Inventory # 0070572720
Book Description McGraw-Hill Humanities/Social Sciences/Languages, 1996. Hardcover. Book Condition: New. 4. Bookseller Inventory # DADAX0070572720
Book Description McGraw-Hill Humanities/Social Sciences/Languages, 1996. Hardcover. Book Condition: New. book. Bookseller Inventory # 70572720
Book Description McGraw-Hill College, Boston, MA, 1997. Hardcover. Book Condition: New. 4th Edition. Brand New Quantity Available: 1. ISBN: 0070572720. ISBN/EAN: 9780070572720. Inventory No: 1560741434. Bookseller Inventory # 1560741434
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800705727201.0