Many Americans want to join the ranks of the successful entrepreneurs. They'd love to pick the brains of the self-made moguls - and now they can - in this collection of "how-to-wisdom" from 200 magnates and "entrepreneurs" such as Ben Cohen, (Ben & Jerry's homemade ice cream), Fred Smith (Federal Express) and Debbi Field (Mrs Field's cookies). Going far beyond or biography, entrepreneurial expert Lloyd E. Shefsky draws from each interviewee's experiences to develop targeted lessons in entrepreneurship. Not just for fledgling and current entrepreneurs, this book will also appeal to venture capitalists, bankers, accountants, lawyers, and everyone who must understand entrepreneurs to deal with them better.
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Top praise for this unique inside look at the winning secrets of successful entrepreneurship: A great reference guide that I wish had been available when I started my business back in 1951!-Lillian Vernon, Founder and Chief Executive Officer Lillian Vernon Corporation. What a boost to the entrepreneurial spirit! After reading Entrepreneurs Are made Not Born, those who have hesitated will be inspired to make their dream a reality.-Jay Pritzker, Hyatt Hotels. Excellent book-a must read.-Peter J. Shea, CEO, Entrepreneur Magazine. Shefsky really understands entrepreneurs-Must reading for anyone who wants to be an entrepreneur, and especially for those who finance, work with, or study entrepreneurs.-Don Jacobs, Dean, Kellogg School of Management, Northwestern University.From Library Journal:
Shefsky, a lawyer specializing in entrepreneurship, uses inspirational vignettes to illustrate how people can take an idea or skill and parlay it into their own business. The emphasis here is on the psychological aspects of going into business (developing self-confidence, overcoming fear of failure, etc.) and short on the how-to aspects of running a business. There is little in the way of guidance on raising money or writing a business plan, for example. Shefsky provides the stories of numerous entrepreneurs (both famous and otherwise) and shows how they overcame barriers (such as initial failure) to follow their dreams and prosper. There is a tendency to view all business failure as a precursor to later prosperity (which may not always be true), but many readers are sure to be motivated by the book's message of success. For public libraries.
M. Uri Toch, P.L. of Cincinnati & Hamilton Cty.
Copyright 1994 Reed Business Information, Inc.
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