Entrepreneurs Are Made Not Born

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9780070570269: Entrepreneurs Are Made Not Born

This guide contains advice from 200 magnates and "entrepreneurs" such as Ben Cohen (Ben and Jerry's Homemade Ice Cream), Fred Smith (Federal Express), Jay Pritzker (Hyatt Hotels) and Harold Geneen (ITT). Going beyond mere biography, the author draws from each interviewee's experiences to develop targeted lessons in entrepreneurship. Topics covered include: idea generation ("begin with a dream"), fear of failure ("myths that stop you"), risk-taking ("the trap of the attractive track"), business development ("chase the dream, not the rainbow") and special considerations for women entrepreneurs. This book should appeal to both fledgling and current entrepreneurs and venture capitalists, bankers, accountants, lawyers and everyone who needs to understand entrepreneurs to deal with them better.

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Many Americans want to join the ranks of the successful entrepreneurs. They'd love to pick the brains of the self-made moguls - and now they can - in this collection of "how-to-wisdom" from 200 magnates and "entrepreneurs" such as Ben Cohen, (Ben & Jerry's homemade ice cream), Fred Smith (Federal Express) and Debbi Field (Mrs Field's cookies). Going far beyond or biography, entrepreneurial expert Lloyd E. Shefsky draws from each interviewee's experiences to develop targeted lessons in entrepreneurship. Not just for fledgling and current entrepreneurs, this book will also appeal to venture capitalists, bankers, accountants, lawyers, and everyone who must understand entrepreneurs to deal with them better.

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