This guide contains advice from 200 magnates and "entrepreneurs" such as Ben Cohen (Ben and Jerry's Homemade Ice Cream), Fred Smith (Federal Express), Jay Pritzker (Hyatt Hotels) and Harold Geneen (ITT). Going beyond mere biography, the author draws from each interviewee's experiences to develop targeted lessons in entrepreneurship. Topics covered include: idea generation ("begin with a dream"), fear of failure ("myths that stop you"), risk-taking ("the trap of the attractive track"), business development ("chase the dream, not the rainbow") and special considerations for women entrepreneurs. This book should appeal to both fledgling and current entrepreneurs and venture capitalists, bankers, accountants, lawyers and everyone who needs to understand entrepreneurs to deal with them better.
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Top praise for this unique inside look at the winning secrets of successful entrepreneurship: A great reference guide that I wish had been available when I started my business back in 1951!-Lillian Vernon, Founder and Chief Executive Officer Lillian Vernon Corporation. What a boost to the entrepreneurial spirit! After reading Entrepreneurs Are made Not Born, those who have hesitated will be inspired to make their dream a reality.-Jay Pritzker, Hyatt Hotels. Excellent book-a must read.-Peter J. Shea, CEO, Entrepreneur Magazine. Shefsky really understands entrepreneurs-Must reading for anyone who wants to be an entrepreneur, and especially for those who finance, work with, or study entrepreneurs.-Don Jacobs, Dean, Kellogg School of Management, Northwestern University.From Library Journal:
Shefsky, a lawyer specializing in entrepreneurship, uses inspirational vignettes to illustrate how people can take an idea or skill and parlay it into their own business. The emphasis here is on the psychological aspects of going into business (developing self-confidence, overcoming fear of failure, etc.) and short on the how-to aspects of running a business. There is little in the way of guidance on raising money or writing a business plan, for example. Shefsky provides the stories of numerous entrepreneurs (both famous and otherwise) and shows how they overcame barriers (such as initial failure) to follow their dreams and prosper. There is a tendency to view all business failure as a precursor to later prosperity (which may not always be true), but many readers are sure to be motivated by the book's message of success. For public libraries.
M. Uri Toch, P.L. of Cincinnati & Hamilton Cty.
Copyright 1994 Reed Business Information, Inc.
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Book Description Mcgraw-Hill, 1994. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110070570256