This guide contains advice from 200 magnates and "entrepreneurs" such as Ben Cohen (Ben and Jerry's Homemade Ice Cream), Fred Smith (Federal Express), Jay Pritzker (Hyatt Hotels) and Harold Geneen (ITT). Going beyond mere biography, the author draws from each interviewee's experiences to develop targeted lessons in entrepreneurship. Topics covered include: idea generation ("begin with a dream"), fear of failure ("myths that stop you"), risk-taking ("the trap of the attractive track"), business development ("chase the dream, not the rainbow") and special considerations for women entrepreneurs. This book should appeal to both fledgling and current entrepreneurs and venture capitalists, bankers, accountants, lawyers and everyone who needs to understand entrepreneurs to deal with them better.
"synopsis" may belong to another edition of this title.
Book Description Mcgraw-Hill, 1994. Hardcover. Book Condition: New. book. Bookseller Inventory # 0070570256
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800705702521.0
Book Description Mcgraw-Hill, 1994. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0070570256
Book Description Mcgraw-Hill, 1994. Hardcover. Book Condition: New. Bookseller Inventory # P110070570256
Book Description Mcgraw-Hill. Hardcover. Book Condition: New. 0070570256 New Condition. Bookseller Inventory # NEW6.1029091