This well-respected text features extensive coverage of domestic and international media management issues, as well as profiles of multinational media corporations and their operations in the U.S. and abroad. New to the second edition are in-depth discussions of the new technologies that are continually shaping the coming information super highway and expanded coverage of ethical issues related to media management. Also, four new chapters covering the core departments of media businesses - programming, sales, promotion, audience research - have been added to this edition. Case study material has been expanded and moved to an all new Instructor's Case Manual which also includes activities, exercises and test questions.
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Provides an approach incorporating both business and technical aspects of a telecommunications operation. The text features extensive coverage of American and international media management issues, as well as profiles of multinational media corporations and their operations in the USA and abroad.About the Author:
Barry L. Sherman is Lambdin Kay Professor and Director of the George Foster Peabody Awards at the Grady College of Journalism and Mass Communication, University of Georgia. Chairman of the Department and Associate Director of the Peabody Awards from 1986 to 1991, he was founding Director of the Dowden Center for Telecommunication Studies. In 1995, he was named Frank Stanton Fellow by the International Radio & Television Society in recognition of "outstanding contributions to electronic media education." He has also been a Fellow at the National Cable Television Center and Museum in Denver and the Freedom Forum Media Studies Center in New York. A graduate of Queens College, the City University of Anew York (B.A.., 1974; M.A., 1975), and Penn State (Ph.D., 1979) Dr. Sherman teaches and conducts research in the areas of broadcast and cable management and audience behavior. His research and consulting clients have included CapCities/ABC, The Canadian Broadcasting Company, the National Association of broadcasters, Paragon, among others. He writings have appeared in a variety of professional and trade publications, including Journal of Communication, Journal of Broadcasting and Electronic Media, Communication Education, Journalism Quarterly, and Channels.
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Book Description McGraw-Hill Humanities/Social Sciences/Languages, 1994. Hardcover. Book Condition: New. book. Bookseller Inventory # 70566984
Book Description McGraw-Hill College, Boston, MA., 1995. Hardcover. Book Condition: New. 2nd Edition. The book is new, the cover is in Excellent condition with the exception of a tiny scuff to the lower front corner, Quantity Available: 1. ISBN: 0070566984. ISBN/EAN: 9780070566989. Pictures of this item not already displayed here available upon request. Inventory No: 1560752708. Bookseller Inventory # 1560752708