International Business: a Strategic Management Approach (McGraw-Hill Series in Management) - Hardcover

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9780070549159: International Business: a Strategic Management Approach (McGraw-Hill Series in Management)

Synopsis

This new edition of an already well established international business text, maintains its unique strategic focus and the use of the triad (US/Europe/Far East) as a framework within which international business is explored. There is an emphasis on economic and multinational approaches throughout. The real strength of this book lies in the use of case material much of which has now been revised or to include more European examples. All data had now been revised to be fully up-to-date. Each chapter has common pedagogy which includes: objectives, active learning case, international business strategy in action, key points, key terms, review and discussion questions, real case(s)

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Other Popular Editions of the Same Title

9780273638971: International Business: A Strategic Management Approach

Featured Edition

ISBN 10:  0273638971 ISBN 13:  9780273638971
Publisher: Financial Times/ Prentice Hall, 2002
Softcover