Advertising Communications and Promotion Management

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9780070539433: Advertising Communications and Promotion Management

This edition places emphasis on the integrated market communications revolution and reflects the integration of mainstream advertising with corporate communictions, direct-response advertising, and promotions. The text has a strong managerial and applied emphasis, and covers all the core topics in advertising and advertising communications.

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Rossiter, John R., Percy, Larry
Published by McGraw-Hill Companies (1997)
ISBN 10: 007053943X ISBN 13: 9780070539433
New Hardcover Quantity Available: 2
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Book Description McGraw-Hill Companies, 1997. Hardcover. Book Condition: New. Bookseller Inventory # P11007053943X

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