Advertising Communications and Promotion Management (McGraw-Hill Series in Marketing)

4 avg rating
( 9 ratings by Goodreads )
 
9780070539433: Advertising Communications and Promotion Management (McGraw-Hill Series in Marketing)

This edition places emphasis on the integrated market communications revolution and reflects the integration of mainstream advertising with corporate communictions, direct-response advertising, and promotions. The text has a strong managerial and applied emphasis, and covers all the core topics in advertising and advertising communications.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Rossiter, John R., Percy, Larry
Published by McGraw-Hill Companies (1997)
ISBN 10: 007053943X ISBN 13: 9780070539433
New Hardcover Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Companies, 1997. Hardcover. Book Condition: New. Bookseller Inventory # P11007053943X

More Information About This Seller | Ask Bookseller a Question

Buy New
44.61
Convert Currency

Add to Basket

Shipping: 2.33
Within U.S.A.
Destination, Rates & Speeds

2.

Rossiter, John R.; Percy, Larry
Published by McGraw-Hill Companies
ISBN 10: 007053943X ISBN 13: 9780070539433
New Hardcover Quantity Available: 1
Seller
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Companies. Hardcover. Book Condition: New. 007053943X New Condition. Bookseller Inventory # NEW6.0926824

More Information About This Seller | Ask Bookseller a Question

Buy New
48.25
Convert Currency

Add to Basket

Shipping: 3.90
Within U.S.A.
Destination, Rates & Speeds

3.

John R. Rossiter, Larry Percy
Published by McGraw-Hill Companies (1997)
ISBN 10: 007053943X ISBN 13: 9780070539433
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Companies, 1997. Hardcover. Book Condition: New. 2 Sub. Bookseller Inventory # DADAX007053943X

More Information About This Seller | Ask Bookseller a Question

Buy New
709.87
Convert Currency

Add to Basket

Shipping: 3.12
Within U.S.A.
Destination, Rates & Speeds