Bottom-up Marketing

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9780070527331: Bottom-up Marketing

Packed with practical information to help readers excel at marketing products, services, and entire companies, Bottom-Up Marketing provides a chronological, step-by-step procedure for developing a marketing campaign.

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Al Ries; Jack Trout
Published by Mcgraw-Hill (1988)
ISBN 10: 0070527334 ISBN 13: 9780070527331
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Al Ries, Jack Trout
Published by Mcgraw-Hill (1988)
ISBN 10: 0070527334 ISBN 13: 9780070527331
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Ries, Al, Trout, Jack
Published by Mcgraw-Hill (1988)
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Ries, Al; Trout, Jack
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