The authors of the bestselling Positioning: The Battle for Your Mind, now compare marketing to war--where competition is the enemy and the customer is the ground to be won.
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You've got your hands on one of the greatest marketing manuals ever writtenthe classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitorsand be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tacticsdefensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules!
Praise For Marketing Warfare:
"By far the most valuable and exiting business book to come along in years."Glamour
"Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster."New York
"Chock-a-block with examples of successful and failed marketing campaigns. . .Makes for a very interesing and relevant read."USA TodayAbout the Author:
Al Ries and Jack Trout are the authors of the seminal marketing classic Positioning. They are also the authors of the best-selling marketing books Bottom-Up Marketing and The 22 Immutable Laws of Marketing. Trout is the coauthor of The New Positioning.
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Book Description Mcgraw-Hill 1985-09-01, 1985. Hardcover. Book Condition: New. English Language. 007052730X. Bookseller Inventory # GTA7325ERRA05122014H30892
Book Description Mcgraw-Hill. Hardcover. Book Condition: New. 007052730X . Bookseller Inventory # GTA1596MGGV072616H0076P
Book Description Mcgraw-Hill, 1985. Hardcover. Book Condition: New. Bookseller Inventory # DADAX007052730X
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800705273001.0
Book Description Mcgraw-Hill, 1985. Hardcover. Book Condition: New. book. Bookseller Inventory # 007052730X