Al Ries; Jack Trout Marketing Warfare

ISBN 13: 9780070527263

Marketing Warfare

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9780070527263: Marketing Warfare

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."­­Newsweek

"Revolutionary! Surprising!"­­Business Week

"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."­­USA Today

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From the Back Cover:

You've got your hands on one of the greatest marketing manuals ever written­­the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors­­and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics­­defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules!

Praise For Marketing Warfare:

"By far the most valuable and exiting business book to come along in years."­­Glamour

"Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster."­­New York

"Chock-a-block with examples of successful and failed marketing campaigns. . .Makes for a very interesing and relevant read."­­USA Today

About the Author:

Al Ries and Jack Trout are the authors of the seminal marketing classic Positioning. They are also the authors of the best-selling marketing books Bottom-Up Marketing and The 22 Immutable Laws of Marketing. Trout is the coauthor of The New Positioning.

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Book Description McGraw-Hill Education - Europe, United States, 1997. Paperback. Book Condition: New. New edition. Language: English . Brand New Book. You ve got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today s marketing battlefield. Marketing is war. To triumph over the competition, it s not enough to target customers. Marketers must take aim at their competitors - and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics - defensive, offensive, flanking, and guerrilla. It s the book that wrote the new rules! Praise For Marketing Warfare : By far the most valuable and exiting business book to come along in years. - Glamour . Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster. - New York . Chock-a-block with examples of successful and failed marketing campaigns.Makes for a very interesing and relevant read. - USA Today . Bookseller Inventory # ABZ9780070527263

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Al Ries, Jack Trout
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Book Description McGraw-Hill Education - Europe, United States, 1997. Paperback. Book Condition: New. New edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. You ve got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today s marketing battlefield. Marketing is war. To triumph over the competition, it s not enough to target customers. Marketers must take aim at their competitors - and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics - defensive, offensive, flanking, and guerrilla. It s the book that wrote the new rules! Praise For Marketing Warfare : By far the most valuable and exiting business book to come along in years. - Glamour . Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster. - New York . Chock-a-block with examples of successful and failed marketing campaigns.Makes for a very interesing and relevant read. - USA Today . Bookseller Inventory # BTE9780070527263

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Al Ries, Jack Trout
Published by McGraw-Hill Education - Europe, United States (1997)
ISBN 10: 0070527261 ISBN 13: 9780070527263
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Book Description McGraw-Hill Education - Europe, United States, 1997. Paperback. Book Condition: New. New edition. Language: English . Brand New Book. You ve got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today s marketing battlefield. Marketing is war. To triumph over the competition, it s not enough to target customers. Marketers must take aim at their competitors - and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics - defensive, offensive, flanking, and guerrilla. It s the book that wrote the new rules! Praise For Marketing Warfare : By far the most valuable and exiting business book to come along in years. - Glamour . Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster. - New York . Chock-a-block with examples of successful and failed marketing campaigns.Makes for a very interesing and relevant read. - USA Today . Bookseller Inventory # ABZ9780070527263

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