Corporate Aikido: Unleash the Potential Within Your Company to Neutralize Competition and Seize Growth

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9780070502406: Corporate Aikido: Unleash the Potential Within Your Company to Neutralize Competition and Seize Growth

The martial art of aikido is based on the ancient philosophy of winning without fighting and victory over self. Instead of using your resources for an offensive strike, you concentrate this valuable energy on building your own strengths. In head-to-head competition you seek to take over the power and energy of your competitor in order to render his strength obsolete. Now, in Corporate Aikido, Robert Pino shows businesses how to apply the powerful techniques of this ancient art to the ultra-competitive arena of today's business climate. Pino's strategies help managers create a vision, build the inner strength of their organization, and devise business and marketing plans for making their competitors' strength obsolete, rather than attacking their competitors' weaknesses. Some books tell businesses to go to war. Some tell them to crush competitors. Corporate Aikido shows you how to achieve powerful results through balance and awareness rather than brute force.

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