DHRUV NATH THE NUTS AND BOLTS OF CRM

ISBN 13: 9780070499645

THE NUTS AND BOLTS OF CRM

 
9780070499645: THE NUTS AND BOLTS OF CRM

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Nath,D.
ISBN 10: 0070499640 ISBN 13: 9780070499645
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Dhruv Nath
Published by McGraw-Hill Education (2005)
ISBN 10: 0070499640 ISBN 13: 9780070499645
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Book Description McGraw-Hill Education, 2005. Softcover. Book Condition: New. First edition. Business today are increasingly looking towards CRM, to address the problem of identifying and managing their most profitable customers and serving them better. And in today?s complex world of business, IT-based tools and technologies are at the heart of any CRM implementation. However, before implementing CRM technologies, several critical questions need to be answered. For instance: ? How do Data Warehousing and Data Mining work? And how do we use them to improve relations with our customers? ? How does Sales Force Automation work? And how do we successfully implement it? ? How does a Call Centre work? And what are the issues we need to keep in mind when engaging a Call Centre? The Nuts and Bolts of CRM is a simple, fun, and easy-read book, which provides all the answers. And helps everyone involved in CRM implementation. Table of contents Part I: Operational CRM 1. A Whale of a Time 2. Good Morning. May I Help You? - The Call Centre 3. Capturing the Customer ? The Database 4. Tele-Marketing and the Outbound Call Centre 5. Managing Campaigns ? Enterprise Marketing Automation 6. The Power of Sales Force Automation 7. Enter the Internet ? eCRM Part II: Analytical CRM 8. The Big Picture ? Analytical CRM 9. The Taste of History ? The Data Warehouse 10. More About Data Warehousing 11. So Many Databases ? One Data Warehouse 12. Data Cubes and OLAP 13. Life Beyond OLAP ? Data Mining 14. How Data Mining Works Part III: Putting It All Together 15. The Integration Story 16. Making it Work ? Implementing CRM Systems 17. What?s on the Menu 18. And This is What We Have Learnt Printed Pages: 232. Bookseller Inventory # 22543

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Dhruv Nath
Published by McGraw-Hill Education (2005)
ISBN 10: 0070499640 ISBN 13: 9780070499645
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Book Description McGraw-Hill Education, 2005. Softcover. Book Condition: New. First edition. Business today are increasingly looking towards CRM, to address the problem of identifying and managing their most profitable customers and serving them better. And in today?s complex world of business, IT-based tools and technologies are at the heart of any CRM implementation. However, before implementing CRM technologies, several critical questions need to be answered. For instance: ? How do Data Warehousing and Data Mining work? And how do we use them to improve relations with our customers? ? How does Sales Force Automation work? And how do we successfully implement it? ? How does a Call Centre work? And what are the issues we need to keep in mind when engaging a Call Centre? The Nuts and Bolts of CRM is a simple, fun, and easy-read book, which provides all the answers. And helps everyone involved in CRM implementation. Table of contents Part I: Operational CRM 1. A Whale of a Time 2. Good Morning. May I Help You? - The Call Centre 3. Capturing the Customer ? The Database 4. Tele-Marketing and the Outbound Call Centre 5. Managing Campaigns ? Enterprise Marketing Automation 6. The Power of Sales Force Automation 7. Enter the Internet ? eCRM Part II: Analytical CRM 8. The Big Picture ? Analytical CRM 9. The Taste of History ? The Data Warehouse 10. More About Data Warehousing 11. So Many Databases ? One Data Warehouse 12. Data Cubes and OLAP 13. Life Beyond OLAP ? Data Mining 14. How Data Mining Works Part III: Putting It All Together 15. The Integration Story 16. Making it Work ? Implementing CRM Systems 17. What?s on the Menu 18. And This is What We Have Learnt Printed Pages: 232. Bookseller Inventory # 22543

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Book Description Hardcover. Book Condition: New. 1st edition. Brand New; Paperback; Black & White Edition. GET IT FAST in 3-5 business days by DHL/FEDEX with tracking number. Books printed in English. No shipping to PO Box/APO/FPO address. In some instances, the international textbooks may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code or CD is not provided with these editions, unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # INABINIS1460966

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Book Description Hardcover. Book Condition: New. 1st edition. Brand New; Paperback; Black & White or Color International Edition. ISBN and Cover page may differ but similar contents as US edition. GET IT FAST in 3-5 business days by DHL/FEDEX with tracking number. Books printed in English. No shipping to PO Box/APO/FPO address. In some instances, the international textbooks may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code or CD is not provided with these editions, unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # INAB1460966

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