The Mind Of The Strategist: The Art of Japanese Business - Softcover

Kenichi Ohmae

Softcover

ISBN 10: 0070486433 ISBN 13: 9780070486430

Publisher: McGraw-Hill, 1991

Synopsis

This provocative book by a Japanese executive shows that the keys to business success in the West are the proven techniques of the Far East successful strategic planning and its conservative execution. Strategy in the classic military sense is deploying your forces to achieve a competitive advantage. Concentrating on the thought processes behind Japan's successful strategic thinking, this book describes what strategic thinking is and presents concepts and concrete examples for its application. Only by integrating the three C's in a strategic triangle Customer, Competitor, and Company can sustained competitive advantage exist. Business managers at all levels can benefit from this 'how to think about it' guide by developing profitable and creative strategies. Contents same as US/UK editions.

About this edition

• Publisher: McGraw-Hill
• Publication date: 1991
• ISBN 10: 0070486433
• ISBN 13: 9780070486430
• Binding: Paperback
• Edition number: 1
• Number of pages: 304