Corporate Legends and Lore: The Power of Storytelling As a Management Tool

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9780070463264: Corporate Legends and Lore: The Power of Storytelling As a Management Tool

No matter what its size, specialty or scope, every organization has its own unique legends and lore that become, over time, part of its identity. Today, managers at every level are using these stories to increase productivity, implement change and motivate employees as no memo can. This book spotlights the art of storytelling in the workplace and suggests the many ways managers can use this tool to attain corporate and personal objectives. Practical and entertaining, "Corporate Legends and Lore" reveals seven methods of using "hero" and "survivor" stories, "letting off steam", stories, and "kick in the pants" stories to promote short- and long-term goals. It identifies the key storytelling roles of leaders, managers and employees in any organization; features dozens of storytelling situations, scenarios, and actual stories; demonstrates the impact of storytelling in such areas as quality improvement and productivity enhancement; and shows how to manage storytelling to strengthen an organization, control events and build personal influence.

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About the Author:

Peg C. Neuhauser is the founder and president of PCN Associates, a highly successful management consulting company. Trained in sociology and organizational psychology, she has brought a fresh perspective to solving problems for such clients as CNA, Glaxo Wellcome, CNA, and American Airlines. She is also the author of the highly acclaimed book, Tribal Warfare in Organizations.

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