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Effective Business Communications - Softcover

 
9780070443983: Effective Business Communications
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The Murphy book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, "Communication Probe" boxes, which summarize related research, and sidenotes that isolate significant points that should not be missed. Two new chapters are devoted to ethics and technology respectively.

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About the Author:
Herta Murhpy is deceased. Please do not send any correspondence to either her school or home addresses.

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9780070440913: Effective Business Communications

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ISBN 10:  ISBN 13:  9780070440913
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  • 9780070441576: Effective Business Communications

    McGraw..., 1996
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  • 9780070440616: Effective Business Communications

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  • 9780070440944: Effective Business Communications

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  • 9780070441583: Effective Business Communications: Instructor's Manual

    McGraw..., 1991
    Softcover

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