Effective business communications

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9780070440944: Effective business communications

The Murphy book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, "Communication Probe" boxes which summarize related research, and sidenotes that isolate significant points that should not be missed. Two new chapters are devoted to ethics and technology respectively.

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About the Author:

Herta Murhpy is deceased. Please do not send any correspondence to either her school or home addresses.

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Herta A Murphy
Published by McGraw-Hill (1988)
ISBN 10: 0070440948 ISBN 13: 9780070440944
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2.

Herta A Murphy
Published by McGraw-Hill (1988)
ISBN 10: 0070440948 ISBN 13: 9780070440944
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 1988. Hardcover. Book Condition: New. book. Bookseller Inventory # 0070440948

More Information About This Seller | Ask Bookseller a Question

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