Social Psychology (B&B PSYCHOLOGY) - Hardcover

Franzoi, Stephen L.

3.71

72 ratings by Goodreads

9780070434943: Social Psychology (B&B PSYCHOLOGY)

Hardcover

ISBN 10: 0070434948 ISBN 13: 9780070434943

Publisher: McGraw Hill, 1999

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Personal, Relevant, Meaningful, Provocative. Franzoi takes the theory and research of social psychology and presents it in a way that students will find insightful, rewarding, relevant, and thought provoking. Stephen Franzoi combines an exceptional writing style, classic and current research and insightful, up-to-the-minute examples to provide students with a comprehensive introduction to the field of social psychology.

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From the Publisher:

New! "Featured Research Study," written in the general format and style of a journal article, summarizes the purpose, method, and results of a recently published scientific article that is relevant to the material covered in the applications section.
New! Capstone chapter, "The Personal Relevance of Social Psychology," designed to help students understand how the psychology of social behavior may prove useful beyond the classroom, specifically in their future careers and intimate and social relationships.
New! "Critical Analysis Sidebars" located in the margins throughout each chapter and designed to help students better understand the material, tie together information in different parts of the text and apply their knowledge to real-life situations. Possible answers are provided at the end of the text.
New! Addition of major section summaries for easier student learning and comprehension!
New! Separate chapter on Social Cognition!
Extensive coverage of cross-cultural, multicultural, gender and sexual diversity. Cross-cultural analysis is fully integrated into each chapter through the examination of people from different countries around the globe and different ethnic groups within our own culture. Gender discussion is also fully integrated within the text as a whole rather than being a stand-alone chapter and sexual orientation is given full consideration as an important topic of discussion.
Self-report questionnaires in the chapters asking readers to consider how the specific text material relates to their own lives, exposes students to some of the actual questionnaires used by researchers in their studies. This exposure will not only aid learning of text material, but it will also provide self-insight.
Integrated Applications- each chapter closes with a focused Applications Section designed to help students apply a specific area of social psychological knowledge to their own lives. Once students learn about pertinent theory and research within a particular area of study, they can immediately see how this knowledge can be applied in specific settings.
Complete coverage of Sociological Social Psychology including discussion of George Herbert Mead's theory in chapter two on "The Self."

About the Author:

Stephen L. Franzoi is a professor of psychology at Marquette University in Milwaukee, Wisconsin. Born and raised in Iron Mountain, Michigan, he received his B.S. in both psychology and sociology from Western Michigan University and his Ph.D. in Psychology from the University of California at Davis. He also was a postdoctoral fellow in the NIMH-sponsored Self Program at Indiana University and served as assistant editor of Social Psychology Quarterly. At Marquette University, Professor Franzoi teaches both undergraduate and graduate courses in social psychology. He is the author of the textbook Psychology: A Journey of Discovery (third edition), is an active researcher in the areas of body esteem and self-awareness, and is currently the associate editor of Social Problems. Over the years, Dr. Franzoi has discussed his research in such media outlets as the New York Times, USA Today, National Public Radio, and the Oprah Winfrey Show. Because of his desire to apply social psychological knowledge to real-world problems, Dr. Franzoi regularly provides gender equity and multicultural workshops to schools and organizations, including NAACP-sponsored programs. He and Cheryl Figg are the proud parents of Amelia, and Lillian.

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